Google Ads management fees in India: ₹35,000 to ₹1,50,000 a month
SocialOrange charges ₹35,000 a month to manage Google Ads, ₹65,000 a month with ad creative included and ₹1,50,000 a month for full-funnel campaigns, all plus 18% GST, for service businesses, B2B companies and D2C brands. Your ad spend is paid directly to Google and is never part of our fee, and we judge the account on one number: what each real enquiry costs you.
- Ad spend paid to Google, not to us
- Exact match by default
- Search terms reviewed every week
Your monthly bill, in two parts
- Our fee: ₹35,000, ₹65,000 or ₹1,50,000, plus 18% GST, invoiced by SocialOrange
- Ad spend: the amount you choose, paid straight to Google
Your ad budget never passes through us.
How much does a Google Ads agency charge in India?
Our Google Ads management fee is ₹35,000 a month plus 18% GST, ₹65,000 if we also make your ads, and ₹1,50,000 for full-funnel campaigns; your ad spend goes to Google separately.
Agencies price this work in different ways: a flat fee, a percentage of your ad spend, or one ‘package’ figure that mixes the fee and the budget together. Ours is a published fee per tier, and the ad budget is paid by you, directly to Google. You always know which rupees went to the agency and which went to ads.
The fair way to judge any fee, ours included, is cost per enquiry: what you paid in total, divided by the real enquiries it produced. The same three tiers also cover Meta ads.
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAWhat does each Google Ads tier include?
Three tiers. The difference is whether we make the ads, and whether we run the whole journey across Google and Meta.
Management fee
₹35,000 + GST a month. For businesses running Google Search ads that already have their creative, or mostly need text ads.
- Exact match keywords by default
- Every search term mapped to the keyword that triggered it
- Weekly search-term review and new negative keywords
- Calls, WhatsApp and form leads tracked as conversions
We make the ads too
₹65,000 + GST a month. Everything in management, plus the ads themselves: images, video and copy made by our in-house team.
- Everything in the management tier
- Ad creative made in-house
- Creative tested in batches, so ads don’t go stale
Google and Meta as one plan
₹1,50,000 + GST a month. For businesses running Google and Meta together, from first-touch campaigns through to remarketing, with creative included.
- Google and Meta planned and run together
- Management and creative included
- One report: enquiries, cost per enquiry and revenue where trackable
All fees exclusive of 18% GST. Retainers are invoiced monthly in advance, NET 7–15. Ad spend is extra and paid directly to Google or Meta.
What will you actually pay each month?
Two separate payments: our fee with GST, to us, and your ad budget, to Google.
| Line item | Paid to | Management | Management + creative | Full-funnel |
|---|---|---|---|---|
| Management fee | SocialOrange | ₹35,000 | ₹65,000 | ₹1,50,000 |
| GST at 18% on the fee | SocialOrange (remitted as GST) | ₹6,300 | ₹11,700 | ₹27,000 |
| Fee including GST | SocialOrange | ₹41,300 | ₹76,700 | ₹1,77,000 |
| Ad spend | Google (or Meta) directly | The budget you set. It never passes through us. | ||
Invoices are raised monthly in advance and payable within 7 to 15 days.
How do you judge whether a Google Ads fee is fair?
A low fee on a wasteful account costs more than a higher fee on a clean one. Five steps work for any agency, including us.
Swipe
- Step 1
Add up the full monthly cost
Agency fee, GST on the fee, and the ad spend. That total is what Google Ads really costs you.
- Step 2
Count real enquiries, not clicks
Calls, WhatsApp messages and form leads, each tracked as a conversion. Clicks and impressions are not enquiries.
- Step 3
Work out cost per enquiry
Divide the total cost by the number of enquiries. This is the number our reports lead with.
- Step 4
Compare it with what an enquiry is worth
Use your own close rate and the value of a customer. If an enquiry is worth more than it costs, the fee is paying for itself.
- Step 5
Read the search terms
Ask for the search-terms report. If your ads show for searches that have nothing to do with what you sell, part of your budget is being wasted, however low the fee.
What this looks like in practice
Two numbers from our work this autumn. The first is a result. The second is why we check where every rupee goes.
What won’t we do with your budget?
A management fee buys judgement as much as hours. These are the lines we hold on every account.
Swipe
Run broad match by default
We start on exact match, so your ads only show for searches that genuinely match what you sell. Wider matching has to earn its place.
Report clicks as results
We track calls, WhatsApp messages and form leads as conversions, and report enquiries and cost per enquiry first.
Leave Performance Max on autopilot
If spend drifts into Display placements that bring junk leads, we move it back to Search, where buyers are actually looking.
Take a cut of your ad spend
Your budget goes straight to Google or Meta. Our fee is separate and published, and we never mark up the budget.
Guarantee leads or positions
Nobody controls Google’s auction. We commit to the work, the weekly reviews and honest reporting of what each enquiry costs.
Run healthcare ads that break the rules
Ads for doctors and clinics follow the NMC’s 6 October 2026 advertising guidelines. More on our healthcare marketing page.
Which tier fits your business?
Our recommendation for most service businesses: start on the management tier with Search-only campaigns, and add creative or Meta once Search is producing enquiries at a cost that works.
| Tier | Fee (excl. GST) | Good fit if |
|---|---|---|
| Management | ₹35,000 a month | You sell a service, buyers search for it on Google, and you mainly need Search ads run properly |
| Management + creative | ₹65,000 a month | You need image and video ads made and refreshed, for Google formats beyond Search or for Meta |
| Full-funnel | ₹1,50,000 a month | You run Google and Meta together and want one team on campaigns, creative and remarketing |
Prefer to see the work first? Read how we run Google Ads in Bangalore.
Show us your account. We’ll show you the cost per enquiry.
Tell us what you sell and roughly what you spend on Google. We’ll look at where the money goes, what each enquiry is costing you and which tier, if any, we’d recommend.
Get a Google Ads review
Questions about Google Ads fees
How much do Google Ads agencies charge in India?
SocialOrange charges ₹35,000, ₹65,000 or ₹1,50,000 a month plus 18% GST, depending on whether you need creative and full-funnel campaigns. Other agencies price in different ways, so compare the total cost per enquiry rather than the fee alone.
Is ad spend included in the management fee?
No. Ad spend is extra and you pay it directly to Google. Our fee covers setting up, running and improving the campaigns.
Do you charge a percentage of ad spend?
No. Our fee is a published monthly amount per tier, and your ad budget is paid to Google directly. You can see exactly what went to us and what went to ads.
What do your Google Ads reports show?
Enquiries first, then cost per enquiry and, where it can be tracked, revenue. Clicks, impressions and click-through rates explain those numbers; they aren’t the result.
Do the same fees apply to Meta ads?
Yes. The three tiers cover performance ads on Google and Meta. On Meta we usually run click-to-WhatsApp campaigns for service businesses and judge leads on conversations that reply.
Is there a minimum contract?
Most of our retainers have a 6-month minimum, and your proposal states the term before you sign. Retainers are invoiced monthly in advance, NET 7–15.
Who will manage my account?
Our in-house team in Bangalore. We don’t offshore and we don’t use white-label partners, and the person reviewing your search terms each week is on our team.
Find out what your enquiries really cost.
Send us your website and your current Google Ads set-up. We’ll show you the cost per enquiry and one thing we’d change first.
