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Social media image sizes 2026: every size in one place, with a free resizer
Instagram post 1080 × 1350, reel and story 1080 × 1920, YouTube thumbnail 1280 × 720 or sharper in 16:9. Those three cover most posts, and we checked every size below against the platform’s own help page on 13 November 2026, where the platform publishes one.
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Free social media image resizer
Pick an image, pick the exact size you need, drag and zoom to frame it, and download. It runs fully in your browser, so your file never touches a server.
Step 1 · Your image
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Your image stays on your device. This tool has no server and no upload.
Step 2 · Pick a platform and size
Step 3 · Fit it
Step 4 · Download
Pick an image and the file name and size will show here.
Sizes come from each platform’s own help pages, checked 13 November 2026. Presets tagged “common practice” are the sizes designers standardise on where the platform publishes no official number. See the source links under the table on this page.
Pick one on the left, or drag and drop.
Social media image sizes 2026 cheat sheet
Bookmark this table. We checked every size below against the platform’s own help page on 13 November 2026, and the few rows with no official figure are tagged as common practice.
Here is every size on this page in one table. Rows tagged common practice are sizes designers standardise on where the platform publishes no official number.
| Platform | Format | Size (px) | Ratio | Notes | |
|---|---|---|---|---|---|
| Feed post, portrait | 1080 × 1350 | 4:5 | Recommended default; tallest classic feed shape. | ||
| Feed post, tall | 1080 × 1440 | 3:4 | Matches the profile-grid tile. | ||
| Feed post, square | 1080 × 1080 | 1:1 | Safe anywhere. | ||
| Feed post, landscape | 1080 × 566 | 1.91:1 | Smallest presence in feed. | ||
| Story | 1080 × 1920 | 9:16 | Keep text out of the top and bottom safe zones. | ||
| Reel | 1080 × 1920 | 9:16 | Cover thumbnail 420 × 654. | ||
| Carousel slide | 1080 × 1350 | 4:5 | Use one ratio for every slide. | ||
| Profile picture | 500 × 500 | 1:1 | common practice Shown as a circle. | ||
| Highlight cover | 1080 × 1920 | 9:16 | common practice Design on the Story canvas. | ||
| Feed post | 1080 × 1350 | 4:5 | common practice Facebook publishes no official feed size. | ||
| Page cover | 851 × 315 | ≈2.7:1 | Wide on desktop, taller on phones, so phones cut the sides; centre key content. | ||
| Story | 1080 × 1920 | 9:16 | Meta Ads Guide: Stories placements. | ||
| Feed image ad | 1080 × 1350 | 4:5 | Meta Ads Guide recommended. | ||
| Carousel ad card | 1080 × 1080 | 1:1 | 2 to 10 cards. | ||
| YouTube | Video thumbnail | 3840 × 2160 | 16:9 | Current official recommendation; 1280 × 720 still meets the minimum width of 640 px. | |
| YouTube | Channel banner | 2560 × 1440 | 16:9 | Keep text inside the centred safe area (1235 × 338 on a 2048 × 1152 image). | |
| YouTube | Shorts | 1080 × 1920 | 9:16 | Vertical fills the phone screen. | |
| Post photo | 1080 × 1350 | 4:5 | common practice | ||
| Link post | 1200 × 627 | 1.91:1 | common practice | ||
| Personal cover | 1584 × 396 | 4:1 | JPG or PNG, under 8 MB. | ||
| Company Page cover | 1512 × 256 | ≈5.9:1 | Updated 2026 spec; 1128 × 191 is outdated. | ||
| Page logo | 300 × 300 | 1:1 | Official Pages spec. | ||
| Profile picture (DP) | 1080 × 1080 | 1:1 | common practice Shown as a circle. | ||
| Status | 1080 × 1920 | 9:16 | common practice Keep text in the middle band. | ||
| Business catalogue image | 1200 × 628 | 1.91:1 | Meta commerce spec; minimum 500 × 500. | ||
| Google Business | Logo | 720 × 720 | 1:1 | Official photo guidelines; minimum 250 × 250. | |
| Google Business | Post image | 1200 × 900 | 4:3 | common practice | |
| Google Business | Cover photo | 1024 × 575 | 16:9 | common practice | |
| Amazon.in | Main product image | 1600 × 1600 | 1:1 | 1,000 px+ enables zoom, 1,600 px+ full zoom; pure white background. | |
| Flipkart | Main product image | 1000 × 1000 | 1:1 | common practice Minimum 500 × 500; white background. | |
| X | Post image | 1600 × 900 | 16:9 | common practice | |
| X | Header | 1500 × 500 | 3:1 | common practice | |
| X | Profile photo | 400 × 400 | 1:1 | common practice Circle crop. | |
| Standard pin | 1000 × 1500 | 2:3 | Official recommendation; taller pins get cropped. |
Sources: Instagram Help Center (photo resolution); Facebook Help (Page cover dimensions); Meta Ads Guide; YouTube Help (thumbnails and channel branding, fetched 13 Nov 2026); LinkedIn Help (profile and Pages image specifications); Meta commerce catalogue spec; Google Business Profile photo guidelines; Amazon Seller Central image requirements (G1881); Flipkart Seller Hub rules as reported by seller guides; Pinterest Business Help (product specs); X sizes are common practice (help.x.com publishes no numbers). All rows checked 13 November 2026. Where a platform publishes no figure, the row is tagged common practice and named sources are in the sections below.
Which size will you actually use?
Design feed posts at 1080 × 1350 and full-screen posts at 1080 × 1920, and you cover almost everything. Those two sizes serve Instagram, Facebook, WhatsApp Status and YouTube Shorts, and everything else on this page is a variation of them.
We design posts, reels and ads for our retainer clients every week, and these are the sizes our designers actually export. If you would rather hand the whole thing over, our social media marketing team designs and posts for brands across India.
- Feed posts: 1080 × 1350 px (4:5)
- Stories, reels and shorts: 1080 × 1920 px (9:16)
- Everything else: pick it in the resizer above
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAInstagram post size in 2026 (pixels and ratio)
An Instagram feed post works best at 1080 × 1350 pixels, a 4:5 portrait ratio. Instagram’s own help page says photos upload up to 1080 pixels wide and keep their quality between ratios of 1.91:1 and 3:4. So 4:5, 1:1, 3:4 and landscape 1.91:1 all sit inside the official range.
| Format | Size (px) | Ratio | Note |
|---|---|---|---|
| Feed post, portrait | 1080 × 1350 | 4:5 | The default our studio exports |
| Feed post, tall | 1080 × 1440 | 3:4 | Matches the profile-grid tile |
| Feed post, square | 1080 × 1080 | 1:1 | Classic shape, safe anywhere |
| Feed post, landscape | 1080 × 566 | 1.91:1 | Gets the least feed space |
Source: Instagram Help Center, image resolution of photos. Checked 13 November 2026.
Instagram post size in cm and inches
A 1080 × 1350 px post is 9.1 × 11.4 cm at 300 DPI. Social images are pixels on screen, so centimetres only matter when you brief a printer, and then you divide pixels by the DPI and multiply by 2.54.
| DPI | 1080 × 1350 px in cm | In inches |
|---|---|---|
| 72 | 38.1 × 47.6 cm | 15.00 × 18.75 in |
| 150 | 18.3 × 22.9 cm | 7.20 × 9.00 in |
| 300 | 9.1 × 11.4 cm | 3.60 × 4.50 in |
Formula used everywhere in printing: cm = px ÷ DPI × 2.54, inches = px ÷ DPI. The resizer above shows this same table live for every preset. Checked 13 November 2026.
Instagram reel size and reel cover size
An Instagram reel is 1080 × 1920 pixels in 9:16, and the cover thumbnail works best at 420 × 654 pixels. Instagram’s reel spec accepts ratios between 1.91:1 and 9:16, but 9:16 fills the phone screen, so that is what you design at.
| Asset | Size (px) | Ratio |
|---|---|---|
| Reel video | 1080 × 1920 | 9:16 |
| Reel cover | 420 × 654 | ≈1:1.55 |
Source: Instagram Help Center, reel size and aspect ratios (mirrored by Shopify’s Instagram video guide, 10 Dec 2025). Checked 13 November 2026.
Instagram story size and safe zone
An Instagram story is 1080 × 1920 pixels in 9:16. Your profile icon and the time sit on top, and the reply field sits at the bottom, so keep text and logos in the middle band. The resizer’s overlay marks those zones as approximate, because Instagram’s app covers different amounts on different phones.
| Asset | Size (px) | Ratio |
|---|---|---|
| Story | 1080 × 1920 | 9:16 |
| Keep clear of the top | about 250 px common practice | |
| Keep clear of the bottom | about 340 px common practice | |
Full-screen 9:16 is how Instagram renders Stories; the safe-zone distances are common practice from major 2026 guides (Buffer, PosterMyWall), not an official spec. Checked 13 November 2026.
Instagram carousel size, profile picture and highlight cover
Design every carousel slide at 1080 × 1350 in 4:5, upload your profile picture at 500 × 500, and build highlight covers on the 1080 × 1920 story canvas. A carousel keeps one ratio across all its slides, so mixing shapes crops everything to the first slide.
| Asset | Size (px) | Ratio | Note |
|---|---|---|---|
| Carousel slide | 1080 × 1350 | 4:5 | Same official range as feed posts |
| Profile picture | 500 × 500 | 1:1 | common practice shown as a circle |
| Highlight cover | 1080 × 1920 | 9:16 | common practice keep the icon centred |
Source: Instagram Help Center, image resolution of photos. Checked 13 November 2026. Profile and highlight sizes are common practice (Buffer, 12 Nov 2026).
Facebook post size and cover photo size (desktop vs mobile crop)
A Facebook feed post works best at 1080 × 1350 in 4:5, and a Page cover uploads at 851 × 315 pixels. The cover is the one people get wrong. Facebook shows it wide on a computer, at about 820 × 312, and taller on a phone, at about 640 × 360, so the left and right edges disappear on phones. Keep your name and key message in the middle.
| Asset | Size (px) | Note |
|---|---|---|
| Feed post | 1080 × 1350 | common practice Facebook publishes no official feed size |
| Page cover | 851 × 315 | Official fastest-loading size; minimum 400 × 150 |
| Cover on desktop | About 820 × 312 | Shows the full width |
| Cover on mobile | About 640 × 360 | Left and right edges get cut |
Source: Facebook Help, Page profile picture and cover photo dimensions. Checked 13 November 2026. Feed post size is common practice (Buffer, 12 Nov 2026).
Facebook ad sizes in 2026 (image, video, carousel, stories)
For Facebook feed image ads, design at 1080 × 1350 in 4:5, and for Stories and Reels placements design at 1080 × 1920 in 9:16. Carousel cards are square at 1080 × 1080, and video ads follow the same ratios as image ads, with MP4 or MOV files.
| Ad format | Size (px) | Ratio |
|---|---|---|
| Feed image ad | 1080 × 1350 | 4:5 |
| Stories / Reels ad | 1080 × 1920 | 9:16 |
| Carousel card | 1080 × 1080 | 1:1 |
| Link ad image | 1200 × 628 | 1.91:1 |
Source: Meta Ads Guide (mirrored by StoreToAds, 16 Oct 2026). Checked 13 November 2026. This section replaces our old 2022 post on Facebook ad sizes.
YouTube thumbnail size, banner size and safe area, Shorts size
YouTube now recommends a 3840 × 2160 thumbnail, and at minimum your thumbnail must be 640 pixels wide in 16:9. The 1280 × 720 figure every old cheat sheet repeats still meets that minimum, so it remains a fine working size, but YouTube’s own help page leads with 4K today. Your channel banner uploads at 2560 × 1440, and only the centred safe area, 1235 × 338 on a 2048 × 1152 image, shows on every device, so keep the channel name inside it. Shorts are 1080 × 1920 in 9:16.
| Asset | Size (px) | Note |
|---|---|---|
| Video thumbnail | 3840 × 2160 | Official recommendation; JPG/PNG, under 2 MB on mobile |
| Thumbnail minimum | 640 px wide | 16:9 required; 1280 × 720 still valid |
| Channel banner | 2560 × 1440 | Minimum 2048 × 1152, max 6 MB |
| Banner safe area | 1235 × 338 centred (on a 2048 × 1152 image) | The only part every device shows |
| Shorts | 1080 × 1920 | 9:16 fills the phone screen |
Source: YouTube Help, custom thumbnails (fetched directly 13 Nov 2026) and YouTube Help, channel branding. Checked 13 November 2026. The 1546 × 423 figure is the 1235 × 338 safe area from Google’s minimum size scaled up to the recommended canvas.
LinkedIn post image size and banner size (personal and company page)
LinkedIn photos in posts work well at 1080 × 1350, your personal cover is 1584 × 396, and your Company Page cover is now 1512 × 256. LinkedIn updated the Company Page spec in 2026, so ignore any guide still quoting 1128 × 191, and keep photos in posts under 5 MB.
| Asset | Size (px) | Note |
|---|---|---|
| Post photo | 1080 × 1350 | common practice LinkedIn publishes no single post size |
| Link post image | 1200 × 627 | common practice 1.91:1 previews |
| Personal cover | 1584 × 396 | JPG/PNG, under 8 MB |
| Company Page cover | 1512 × 256 | 2026 spec; replaces 1128 × 191 |
| Page logo | 300 × 300 | Official Pages spec |
Source: LinkedIn Help, image specifications for Pages and Career Pages (verified via ManyPixels, 8 Oct 2026). Checked 13 November 2026. Post sizes are common practice (Content Drifter, 15 Oct 2026).
WhatsApp DP size, status size and Business catalogue size
Upload your WhatsApp display picture at 1080 × 1080, design status images at 1080 × 1920, and use 1200 × 628 for Business catalogue products. WhatsApp’s own FAQ publishes no pixel numbers for profile pictures or status, so those two are common practice. The catalogue figure comes from Meta’s commerce specification.
| Asset | Size (px) | Note |
|---|---|---|
| Display picture | 1080 × 1080 | common practice shown as a circle |
| Status image | 1080 × 1920 | common practice keep text in the middle band |
| Business catalogue | 1200 × 628 | Meta spec; minimum 500 × 500, max 8 MB |
Catalogue size from Meta’s commerce catalogue spec (mirrored by SizeMarker, 17 Sep 2026). DP and status sizes are common practice (chatarmin WhatsApp image guide, 1 Sep 2026). Checked 13 November 2026.
Google Business Profile photo and post size
Upload your logo at 720 × 720, post updates at 1200 × 900, and use 1024 × 575 for a cover photo. Google’s official photo guidelines ask for JPG or PNG files between 10 KB and 5 MB, at least 250 × 250 pixels. The post and cover numbers are the sizes local-SEO teams have standardised on.
| Asset | Size (px) | Note |
|---|---|---|
| Logo | 720 × 720 | Official recommendation; minimum 250 × 250 |
| Post image | 1200 × 900 | common practice 4:3 |
| Cover photo | 1024 × 575 | common practice 16:9 |
Source: Google Business Profile photo guidelines (verified via Citation Builder, Sep 2026). Checked 13 November 2026. Post and cover sizes are common practice (RecurPost, 23 Aug 2026).
Amazon and Flipkart product image size for India sellers
Upload your Amazon.in main image at 1600 × 1600 or larger on a pure white background, and your Flipkart main image at 1000 × 1000 or larger. Amazon enables zoom from 1,000 pixels on the longest side and expects RGB-white backgrounds with no text or watermarks, and Flipkart seller guides say images below 500 × 500 get rejected, so size mistakes cost you listings, not just looks.
| Marketplace | Main image | Rules that get listings rejected |
|---|---|---|
| Amazon.in | 1600 × 1600 px or larger (1:1) | Min 500 px to list; 1,000 px+ for zoom, 1,600 px+ for full zoom; white background RGB 255 255 255; no text, logos or watermarks |
| Flipkart | 1000 × 1000 px common practice | Hard minimum 500 × 500; square 1:1; white background; no MRP text or watermarks |
Source: Amazon Seller Central, product image requirements (G1881). Checked 13 November 2026. Flipkart’s Seller Hub figures are common practice reported by seller guides (StitchMagic, 3 May 2026; remove-bg.io, 24 Apr 2026).
X (Twitter) and Pinterest image sizes, short version
On X, a single post image works best at 1600 × 900 in 16:9, and on Pinterest a standard pin is 1000 × 1500 in 2:3. X’s help centre publishes no pixel numbers, so treat its sizes as common practice, while Pinterest’s figure comes straight from its business help.
| Platform | Asset | Size (px) |
|---|---|---|
| X | Post image | 1600 × 900 common practice |
| X | Header / profile | 1500 × 500 / 400 × 400 common practice |
| Standard pin | 1000 × 1500 |
Source: Pinterest Business Help, product specs. Checked 13 November 2026. X sizes are common practice (Influencer Marketing Hub, 28 Sep 2026). Checked 13 November 2026.
Which size should you design at if you post everywhere?
Design at 1080 × 1350 for feed posts and 1080 × 1920 for full-screen posts, and keep text, faces and offers inside the centre safe band. Those two files cover Instagram, Facebook, LinkedIn, WhatsApp Status, YouTube Shorts and Pinterest with one export each, and the resizer above turns either one into everything else on this page.
This is the working method our designers use for retainer clients, not a statistic. You can go from a 4:5 master to a 9:16 story in a minute, so start with those two and resize per platform instead of redesigning from scratch. If you would rather we handled the calendar and the exports, our social media team builds the posts and resizes for every placement as part of the retainer.
Questions people ask about social media image sizes
What is the best Instagram post size in 2026?
The best Instagram post size in 2026 is 1080 × 1350 pixels in 4:5. You can also post 1080 × 1440 in 3:4 from the app if you want the post to fill the profile-grid tile. Square 1080 × 1080 still works everywhere, and Instagram’s own help page accepts anything between 1.91:1 and 3:4 at up to 1080 pixels wide.
What size is an Instagram reel?
A reel is 1080 × 1920 pixels in 9:16, and Instagram suggests a cover of 420 × 654 pixels. Keep your text away from the top and bottom of the frame, because app buttons sit there.
What is the size of a YouTube thumbnail?
YouTube’s help page now recommends 3840 × 2160 pixels in 16:9, with a minimum width of 640 pixels. The classic 1280 × 720 still meets that minimum, so it remains a fine working size, and files stay under 2 MB on mobile.
What is Instagram post size in cm?
At 300 DPI, a 1080 × 1350 px post is 9.1 × 11.4 cm, and at 150 DPI it is 18.3 × 22.9 cm. Screens read pixels, so cm only matter for print briefs: divide your pixels by the DPI and multiply by 2.54.
What is the WhatsApp DP size?
WhatsApp publishes no official number, so upload 1080 × 1080 pixels as common practice. The app crops profile pictures into a circle, so keep your face or logo centred.
Do I lose quality when I resize?
You do not lose quality when you downscale a large original to the exact export size, because you are giving the platform more pixels than it needs. Upscaling a small image does soften it, so always start from the largest original and crop, never stretch.
What size works if I post on every platform?
Design at 1080 × 1350 for feeds and 1080 × 1920 for full-screen formats, keep the important content in the centre, and resize per platform with a tool instead of redesigning. Those two masters cover almost every placement on this page.
Do these sizes change often?
Platforms update quietly, which is why we re-check the official help pages and refresh this page every year. The resizer presets come from the same fact sheet, so the tool and the table always match.
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