B2B marketing agency in Bangalore for long sales cycles
SocialOrange is a B2B marketing agency in Bangalore for IT, logistics and enterprise companies that sell to a few buyers over long sales cycles: we run SEO, LinkedIn, Google Search ads and content as one plan. SEO retainers start at ₹45,000 a month and B2B social retainers at ₹85,000 a month, plus 18% GST.
- Logistics and enterprise IT clients
- Reports lead with enquiries, not likes
- 100% in-house team
How B2B buyers find you
Four channels, one plan, judged on enquiries.
- SEO: found when a buyer is researching
- Google Search: found when they are ready to ask for a quote
- LinkedIn: known before they start looking
- Content: answers for everyone on the committee
What does a B2B marketing agency actually do?
A B2B marketing agency puts your company in front of the few people who can sign a contract, at the moments they are looking, and gives them enough proof to put you on the shortlist.
For most B2B companies that means four channels working together: SEO for the research phase, Google Search ads for the quote phase, LinkedIn for people who are not looking yet, and content that answers each member of the buying committee. We run all four from one in-house team in Bangalore, for logistics, supply-chain and enterprise IT companies.
We do not judge B2B marketing on followers or traffic. Our reports lead with enquiries, cost per enquiry and, where your CRM lets us track it, revenue.
- 100% in-house team, no white-label partners
- Same city, same time zone: visit our office
- Founded in 2014 by Leo Prabhu Manoharan
Why do consumer marketing playbooks fail in B2B?
Most agency playbooks are built for brands selling to thousands of people who decide in minutes. B2B works the other way round.
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Few buyers, high value
Your whole market may fit in a spreadsheet, so the wrong reach is worthless. A search made by a few dozen procurement heads a month can beat a broad term searched by thousands of students.
Long sales cycles
Months can pass between a first visit and a purchase order. We connect form, WhatsApp and call enquiries to your CRM so the tracking survives that gap.
Committees, not individuals
The person who searches is rarely the person who signs. Operations, finance, procurement and the founder each want different answers, and each needs a page that gives them.
Proof beats persuasion
B2B buyers shortlist on evidence: case studies, client names, process and the people they will deal with. A clever headline does not survive a procurement review.
RFQs, not carts
The conversion is a quote request, a call or a site visit. The form has to ask enough to quote without scaring the buyer off.
Sales and marketing share one number
Before the first campaign, we agree with your sales team on what counts as a qualified enquiry. Then both sides report the same number.
Which B2B marketing channel should you start with?
Each channel does a different job. Most B2B companies need two of these done properly before they need all five.
| Channel | What it does for a B2B company | How fast it works | Start here when |
|---|---|---|---|
| SEO | Ranks your service, industry and location pages for the searches buyers make while researching vendors | Slowest to start, compounds over months | Buyers already search for what you sell and you can wait for results |
| Google Search ads | Shows your ad only on exact searches that signal a buyer ready to ask for a quote | Fastest: reaches searching buyers from the day campaigns go live | You need enquiries this quarter and the search terms are clear |
| Builds familiarity with named people and companies before they start looking | Builds over months; ads can reach a named account list straight away | Your category is new, buyers do not search for it, or the founder is the sales channel | |
| Content | Answers the committee’s questions: cost, process, comparisons, risk, case studies | Supports every other channel | Sales keeps answering the same questions on calls |
| AI search (GEO and AEO) | Gets you named when buyers ask ChatGPT, Gemini or Google AI Overviews for a shortlist | Builds over months, alongside SEO | Competitors are named in AI answers and you are not |
One recommendation, not five
For most B2B companies we start with being found: SEO on the pages that match what buyers search, plus exact-match Google Search ads while SEO builds. Search catches demand that already exists and shows us quickly which services and industries your buyers ask about.
LinkedIn comes second, once the website can turn the attention LinkedIn creates into enquiries. Sending senior buyers from a good post to a thin services page wastes the post.
We reverse the order when your category is too new for anyone to search for, when the founder’s name is the real sales channel, or when you sell to a short list of named enterprise accounts. Then LinkedIn and account-based campaigns lead.
- Exact match by default on Google Search
- Every search term reviewed weekly, new negatives added
- Ad spend paid directly to Google or LinkedIn, separate from our fee
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAHow does a B2B engagement run?
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- First 2–3 weeks
Buyer map and audit
Who signs, who influences, what they search and which competitors they see first.
- Before campaigns
Fix the paths to an enquiry
RFQ forms that ask the right questions, case study and industry pages, enquiry tracking into your CRM.
- Every week
Search
SEO pages and fixes, exact-match Search campaigns, a search-term review and new negatives.
- Every month
LinkedIn and content
Founder and company page posts, articles that answer committee questions, and target-account ads where planned.
- Every month
Report on enquiries
Qualified enquiries, cost per enquiry and pipeline where trackable, plus what we change next and why.
What B2B SEO has done for logistics brands
Both numbers come from our published case studies. Business Standard also carried an ANI press release (May 2023) on our logistics SEO work.
Which B2B companies do we work with?
Logistics and supply chain
Freight forwarders, express and trucking, movers, 3PL and supply-chain firms. Clients include Gati KWE, Globe Moving, Featherlite Logistics and Arbhu Supply Chain.
Logistics marketingEnterprise IT and B2B services
IT services, consulting and B2B service firms that sell to enterprise teams. Clients include WepSol, Bridgei2p and BPRise.
B2B SEOFounder-led B2B firms
Firms where the founder still closes most deals and LinkedIn is where buyers meet them first.
LinkedIn marketingBrands we run marketing for
Will ChatGPT put you on a buyer’s shortlist?
Probably not yet: in our September 2026 study of 200 businesses across India, the UAE, the UK and the US, 61% were not named when we asked ChatGPT the question their buyers would ask. In 107 of the 173 answers that recommended specific brands, the business was missing. See the study.
We are not exempt. On 20 October 2026 we asked ChatGPT eight buyer questions in our own category and SocialOrange was named in none. For those questions it kept citing Clutch, GoodFirms and Google reviews. So a B2B plan has to cover third-party listings and real client reviews, not only your own website.
How much does a B2B marketing agency cost?
Our published prices, so you can budget before the first call. The number moves with how many channels you need, whether ads are included, and how much content needs your experts’ input.
| Plan | What it covers | Price (+18% GST) |
|---|---|---|
| B2B social strategy | One-time: buyer map, LinkedIn and content plan, messaging by committee role. Your team can run it with or without us | ₹75,000 one-time |
| B2B social retainer (our recommendation for LinkedIn-led plans) | LinkedIn company page and founder content, design, monthly reporting on enquiries | ₹85,000/month |
| B2B social retainer + ads | The retainer plus paid campaigns run against cost per enquiry | ₹1,45,000/month |
| B2B demand engine | Content, ads and account-based campaigns aimed at a named list of target accounts | ₹2,75,000/month |
| SEO audit | One-time technical, content and competitor audit with a prioritised fix list | ₹40,000 one-time |
| SEO retainer (our recommendation for search-led plans) | Technical fixes, service and industry pages, content and links, reported on enquiries | ₹45,000/month |
| SEO + Google Ads | The SEO retainer plus exact-match Google Search campaigns | ₹70,000/month |
If you take the ₹75,000 strategy or the ₹40,000 audit first and sign any monthly retainer within 30 days, we credit the full amount to your first month’s invoice. One-time work is paid 100% on signing and delivered in 2–3 weeks. Retainers are invoiced monthly in advance, NET 7–15, and most have a 6-month minimum. Ad spend is extra and paid directly to the platform. See SEO packages and pricing.
Tell us who signs your contracts. We’ll tell you where to reach them.
Share your website, the kind of client you want more of and roughly what a typical deal is worth. Leo or a senior strategist comes back with one recommended plan and the reason for it.
Get a B2B marketing plan
Questions B2B founders ask us
What is the difference between B2B and B2C marketing?
B2B marketing sells to a small number of companies whose decisions involve several people and can take months; B2C sells to many individuals who decide quickly. So B2B targets fewer, more specific searches and people, needs proof pages for each member of the buying committee, and is measured on enquiries and pipeline instead of reach.
How much does a B2B marketing agency cost in Bangalore?
At SocialOrange, SEO retainers start at ₹45,000 a month and B2B social and LinkedIn retainers at ₹85,000 a month, plus 18% GST. A one-time ₹75,000 strategy or ₹40,000 SEO audit is credited in full to your first month if you sign a retainer within 30 days. Ad spend is separate and paid directly to the platform.
Are you a B2B lead generation company?
Yes, in the sense that we are measured on enquiries, not activity. We run the channels that bring inbound B2B enquiries (search, LinkedIn, content and ads), and our reports lead with qualified enquiries, cost per enquiry and revenue where trackable.
How long does B2B marketing take to produce enquiries?
Google Search ads are the fastest channel because they reach people already searching; SEO and LinkedIn build over months. That is why most of our retainers have a 6-month minimum, and why we often run Search ads while SEO builds.
Which B2B industries do you have experience in?
Mainly logistics and supply chain, and enterprise IT and B2B services. Our clients include Gati KWE, Globe Moving, Featherlite Logistics, Arbhu Supply Chain, WepSol, Bridgei2p and BPRise.
Do we need to be based in Bangalore to work with you?
No. We have worked with 200+ brands across India and the US. If you are in Bangalore, visit our Bannerghatta Road office and meet the team; otherwise we meet on video in IST hours.
Reach the people who sign
WhatsApp us your website and the kind of client you want more of. We will come back with one plan and the reason for it, not five options.
