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Google Ads agency in Bangalore for searches that actually match what you sell
We run Google Search ads for service businesses, clinics and B2B companies on exact match keywords, with a search-term review every week, so you pay for enquiries rather than stray clicks. Management starts at ₹35,000 a month plus 18% GST, and your ad spend goes straight to Google.
- Exact match by default
- Search terms reviewed every week
- 100% in-house, Bangalore
What happens every week
The unglamorous work that keeps a Google Ads account honest.
- Every search term mapped to the keyword that triggered it
- New negative keywords added
- Calls, WhatsApp and form leads counted as conversions
- Cost per enquiry, not cost per click, in the report
What does a Google Ads agency actually do?
A good Google Ads agency makes sure your ads show only for searches that genuinely match your service, and tells you what each real enquiry costs. Everything else is detail.
Money in a Google Ads account tends to leak in two places. Loose keywords match searches that are only vaguely related to what you sell. Automated campaigns spend in places where nobody is looking for you. We fix both before we touch bids.
So we set keywords to exact match by default, map every search term to the keyword that triggered it, and add new negatives every week. Calls, WhatsApp messages and form leads are tracked as conversions, which means the report shows enquiries and cost per enquiry, not impressions.
- Ad spend paid directly to Google, separate from our fee
- Search-term review and new negatives every week
- Same city, same time zone: visit our Bannerghatta Road office
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAWhat a tight Search account looks like
The ₹773 result is published on our paid ads and lead generation page.
Six rules every account we run follows
Swipe
Exact match by default
Phrase and broad match let Google decide what your keyword means. We start on exact match and widen only when the search-term data shows it’s safe to.
Every search term mapped
Each search that triggered an ad is mapped to the keyword that caught it. If ‘skin clinic jobs’ is matching your ‘skin clinic’ keyword, we see it and stop it.
New negatives every week
Search-term review and new negative keywords every week. Junk searches get blocked while they are still small, not after they’ve eaten a month’s budget.
Only real conversions counted
Calls, WhatsApp messages and form leads are tracked as conversions. Page views and scroll depth are not. Google’s bidding can only optimise for what you tell it to count.
Search before automation
We only want ads showing for searches that genuinely match the service. Search campaigns do that most directly, so they come first. Automated campaign types come later, if at all.
Cost per enquiry in every report
Reports lead with enquiries and cost per enquiry, plus revenue where it can be tracked. Clicks and click-through rate explain the result. They are not the result.
Why are we careful with Performance Max?
In one account we audited in October 2026, 91% of the client’s Performance Max spend had gone to Display placements. Those placements produced WhatsApp taps that looked like leads in the dashboard and turned out to be junk.
Performance Max decides for itself where your ad shows: Search, Display, YouTube and more. When the conversion it is chasing is cheap to trigger, like a tap on a WhatsApp button, it finds the cheapest places to trigger it. Those are rarely the places your buyers are.
We moved that budget to Search-only campaigns, where every search term is visible and the ones that don’t fit can be blocked. We don’t rule Performance Max out for every business. We do insist on two things first: conversion tracking that counts real enquiries, and a clear view of where the money went.
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAWhat happens when you hire us?
Swipe
- Step 1
Account and tracking audit
We read your account: search terms, match types, campaign types, where the spend went and what is being counted as a conversion. If tracking is wrong, it is fixed first, because every other decision depends on it.
- Step 2
Keyword-to-service map
We list the searches that genuinely match what you sell, in the words buyers use, and the ones that only look close: jobs, courses, free, DIY, or competitors’ names you don’t want to pay for.
- Step 3
Build or rebuild
Exact match ad groups by service, ads written to the search, and landing pages checked against the ad. If a page can’t convert, we tell you before we spend on it.
- Every week
Review and adjust
Search terms mapped, negatives added, and bids and budgets moved towards the keywords that produce enquiries at a cost you can live with.
Which one fits your goal?
They do different jobs. Google catches demand that already exists. Meta creates it. Start with the one closest to how your buyer behaves today.
| Google Ads (Search) | Meta Ads (Facebook, Instagram) | |
|---|---|---|
| Where the buyer is | Searching for your service right now | Not searching; scrolling, open to an idea |
| Works when | People already type your service into Google | Your product or offer is easy to show in an image or short video |
| What drives results | Keywords, match types and the landing page | Creative, the offer and the audience |
| Typical lead | A call, form or WhatsApp message from someone with a need today | A WhatsApp conversation started from interest |
| Biggest source of waste | Loose match types and unchecked search terms | Untested creative and judging success on clicks |
| Our published result | ₹773 per enquiry for a cosmetic surgery clinic in Bangalore | 1,588 WhatsApp conversations at ₹44 each for a China-to-India import service |
| Usually suits | Clinics, B2B services, local services, urgent needs | D2C brands, new categories, visual products, service businesses that sell on WhatsApp |
Both results are published on our paid ads and lead generation page. Meta in detail: Meta ads agency in Bangalore. Running both against one target: performance marketing.
How much does a Google Ads agency cost?
A flat monthly management fee. Ad spend is separate and paid directly to Google. Our recommendation: start on Management at ₹35,000 if your landing page already converts, and move up only when the numbers say more will pay back.
| Plan | Monthly fee (+ 18% GST) | What it covers | Suits |
|---|---|---|---|
| Management (our recommendation) | ₹35,000 | Campaign build or rebuild, exact match keywords, weekly search-term review and negatives, conversion tracking for calls, WhatsApp and forms, reporting on cost per enquiry | You have a landing page that converts and can supply or approve ad assets |
| Management + creative | ₹65,000 | Everything in Management, plus ad creative made by our in-house team | Accounts that need images or video as well as Search text ads |
| Full-funnel | ₹1,50,000 | Google and Meta run together, from first touch to remarketing, with creative, tracking and weekly reporting | Businesses ready to scale spend across both channels against one cost-per-enquiry target |
Ad spend is extra and paid to the platform. Retainers are invoiced monthly in advance, NET 7–15. Most retainers have a 6-month minimum. Full fee breakdown: Google Ads management fees in India.
What we won’t do
Promise a position or a number of leads
Nobody controls Google’s auction. We commit to the method and the weekly work, and show you the cost per enquiry in every report.
Run broad match on autopilot
Broad match plus automated bidding needs a lot of clean conversion data to work. A new or messy account doesn’t have that, so we don’t start there.
Count button taps as leads
A WhatsApp tap is not an enquiry until someone sends a message. We count calls, messages and form leads, the things your sales team can act on.
Hide where the money went
You pay Google directly, and search terms and spend by campaign are in the report rather than behind a summary slide.
Founders on working with us
Real clients, on video. Tap any card to play.
Send us your account. We’ll show you where it leaks.
Share your website, your monthly ad spend and the enquiry you want more of. We’ll look at your search terms and conversion set-up and come back with one clear recommendation: what we’d fix first, and what it should cost.
Ask for a Google Ads review
Questions founders ask about Google Ads
How much does a Google Ads agency in Bangalore charge?
Our Google Ads management starts at ₹35,000 a month plus 18% GST. Management with creative is ₹65,000 a month, and full-funnel Google plus Meta is ₹1,50,000 a month. Ad spend is separate and paid directly to Google. Full breakdown: Google Ads management fees in India.
Why do you use exact match instead of broad match?
Because exact match keeps your ads on searches that mean what you sell. Broad match lets Google decide what counts as related, and the search-term report is where that shows up as wasted spend. We widen match types only when the data shows it’s safe.
Should I use Performance Max?
Only once tracking counts real enquiries and you can see where the spend goes. Performance Max can drift into Display placements that produce cheap, junk conversions, which is what we found in the October 2026 audit described above. For most lead businesses, Search comes first.
Do you run Google Ads for clinics and doctors?
Yes, and healthcare ads follow the NMC’s 6 October 2026 advertising guidelines. Our published ₹773 per enquiry result is from a cosmetic surgery clinic in Bangalore. More on our healthcare marketing page.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google and is separate from our management fee, so you can see every rupee of it in your own billing.
Why hire a Google Ads agency in Bangalore rather than elsewhere?
Same city and same time zone: you can visit our office on Bannerghatta Road and meet the people running your account. Our team is 100% in-house, with no offshoring and no white-label partners.
Pay for searches that match what you sell.
Message us on WhatsApp with your website. We’ll tell you what we’d fix first in your Google Ads account, and what it should cost.
