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Performance marketing agency in Bangalore that answers to cost per enquiry
We run Google Ads and Meta Ads together for service businesses, B2B companies and D2C brands, against one number: cost per enquiry, or ROAS if you sell online. Management starts at ₹35,000 a month plus 18% GST, with ad spend paid directly to Google and Meta.
- Tracking set up before spend
- Weekly reporting on cost per enquiry
- 100% in-house, Bangalore
Before we spend a rupee
The checks every account goes through first.
- Calls, WhatsApp and form leads tracked as conversions
- Revenue tracked where the sale happens online
- A landing page or WhatsApp line that answers
- One target agreed: cost per enquiry or ROAS
What is performance marketing, really?
Performance marketing is advertising you judge on what each enquiry or sale costs, with budget moved every week towards whatever produces them. If you can’t measure the enquiry, it isn’t performance marketing yet.
In practice that means Google Ads for people already searching, Meta Ads for people who aren’t, and one report that puts both side by side on the same measure. For lead businesses the measure is cost per enquiry. For e-commerce it’s ROAS, return on ad spend, wherever revenue can be tracked.
The agency’s real job is less glamorous than the name. Set tracking up properly. Keep ads on the right searches and audiences. Cut what doesn’t produce. And say plainly when a channel isn’t working, or when ads aren’t the right next step at all.
- One target across Google and Meta
- Ad spend paid directly to the platforms, separate from our fee
- Same city, same time zone: visit us on Bannerghatta Road
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAWhat does a performance marketing agency actually do?
Four jobs. If an agency can’t show you how it does each one, the rest of the pitch doesn’t matter.
Tracking set-up
Calls, WhatsApp messages and form leads counted as conversions on Google; replying conversations counted on Meta; revenue where you sell online. Built before the first campaign goes live.
Channel split
Google for buyers already searching, Meta for buyers who don’t know they need you yet. The split follows the cost per enquiry each channel delivers, not a fixed percentage.
Weekly optimisation
Search-term review and new negatives on Google, creative tested in batches on Meta, and budget moved towards whichever is producing enquiries at the target cost.
Weekly reporting
Enquiries, cost per enquiry and, where trackable, revenue, for each channel and in total. Clicks and impressions are the explanation, not the result.
One account on each channel
Different businesses, different measures: a Google enquiry and a Meta conversation aren’t the same thing, which is why each is reported against its own target. Both are published on our paid ads and lead generation page.
How do you know which ad produced the enquiry?
You set up tracking before you spend, and you agree in advance what counts as a conversion. Wasted ad budget usually starts with counting the wrong thing.
On Google, a conversion is a call, a WhatsApp message or a form lead, not a page view. On Meta, it’s a conversation where the buyer replies, not a click. Where the sale happens online, revenue is tracked so ROAS is a real number rather than a platform estimate.
Attribution is never perfect. A buyer can see your Instagram ad on Monday and search your name on Google on Thursday. We don’t pretend one dashboard solves that. We report each channel on its own measure, show the combined cost per enquiry across both, and, where you have a CRM, match enquiries to the ones that became customers.
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAWhen is performance marketing not the right first step?
Paid ads amplify what’s already there, good or bad. If one of these is true, fix it first. We’ll say so on the first call, even if it means the ads work waits.
There’s no tracking
If you can’t tell which enquiries came from ads, you can’t optimise them, and neither can Google’s or Meta’s bidding. Tracking comes first. It’s the first thing we do on any account anyway.
There’s no landing page that converts
Sending paid clicks to a homepage that doesn’t explain the offer is the most expensive way to learn it doesn’t work. Click-to-WhatsApp on Meta can bridge the gap; Google needs a page. Our website design projects are ₹60,000 to ₹2,50,000, one-time.
The offer is unproven
If nobody has bought yet at your price, ads will tell you that, expensively. Prove the offer at a small scale first. Early-stage D2C brands can start with our ₹30,000 launch sprint.
Nobody answers the enquiries
If calls go unanswered or WhatsApp replies take a day, more ads only buy more missed enquiries. Fix the follow-up first, or automate it with a CRM.
How does a performance marketing account run?
Swipe
- Before launch
Audit and tracking
We audit any existing accounts, agree the target (cost per enquiry or ROAS), and set up and test conversion tracking on both platforms.
- Launch
Start where the buyer is
The channel closest to the buyer usually goes first: Google Search for people already searching, Meta click-to-WhatsApp for people who aren’t. Both at once only makes sense with enough budget to learn on each.
- Every week
Review and move budget
Google search terms reviewed and negatives added, Meta creative tested in batches, and budget moved to the channel and campaigns producing enquiries at target.
- Ongoing
Decide
Scale what’s working, cut what isn’t, and say plainly when a channel should stop.
Who should run your performance marketing?
There’s no universally right answer. These are the questions that decide it. We’ve left out market rates because they vary too much to be useful; compare options on these criteria instead.
| Criteria | Agency | Freelancer | In-house hire |
|---|---|---|---|
| Who does the work | A team of specialists, depending on the agency | One person | One person, or a team you build |
| Cover for leave or exit | Someone else already knows the account | Depends on one person | Depends on one person until you hire a second |
| Google and Meta both | Usually; ask who actually runs each | Often strong on one platform | Depends on the hire |
| Creative | Often available in a higher plan | Usually bought separately | Needs a designer as well |
| Tracking and reporting | Should be standard; ask for a sample report | Varies widely | Depends on skills you can assess |
| Cost structure | Monthly fee + ad spend | Monthly or hourly fee + ad spend | Salary, tools and training + ad spend |
| Usually suits | Both channels run against one target without building a team | One channel, a modest budget | Large, steady spend where a full-time owner pays back |
| Question to ask | Is any work offshored or white-labelled? | Who covers when you’re away? | Who reviews their work? |
Our answer to the agency question: no. SocialOrange is a 100% in-house team in Bangalore, with no offshoring and no white-label partners.
How much does a performance marketing agency cost?
A flat monthly management fee, plus ad spend paid directly to Google and Meta. Our recommendation: start on Management with the channel closest to your buyer, and move to Full-funnel only when both channels are producing enquiries at your target cost.
₹35,000 a month
We run your Google and Meta campaigns. You supply the creative.
- Tracking set-up for calls, WhatsApp and forms
- Exact match Search with weekly search-term review
- Meta campaigns judged on replying conversations
- Weekly reporting on cost per enquiry
₹65,000 a month
Everything in Management, plus ad creative made by our in-house team.
- Creative tested in batches
- New batches before the current ones tire
- One team for ads and creative
₹1,50,000 a month
Google and Meta run together against one target, across the funnel.
- Both channels, one cost-per-enquiry or ROAS target
- From first touch to remarketing
- Creative, tracking and weekly reporting
All prices + 18% GST. Ad spend is extra and paid to the platform. Retainers are invoiced monthly in advance, NET 7–15; most retainers have a 6-month minimum. Fee detail: Google Ads management fees in India.
Founders on working with us
Real clients, on video. Tap any card to play.
Tell us your target. We’ll tell you if ads can hit it.
Share your website, what a customer is worth to you and your current ad spend, if any. We’ll come back with one recommendation: which channel first, what tracking is missing, or why ads should wait.
Ask for a performance review
Questions founders ask about performance marketing
How much does a performance marketing agency in Bangalore cost?
At SocialOrange, management starts at ₹35,000 a month plus 18% GST. Management with creative is ₹65,000 a month and full-funnel Google plus Meta is ₹1,50,000 a month. Ad spend is separate and paid directly to the platforms.
What’s the difference between performance marketing and digital marketing?
Performance marketing is the part of digital marketing you judge on cost per enquiry or ROAS and adjust every week. Digital marketing also covers SEO, social content and brand work, which pay back over longer periods and are measured differently.
Should I start with Google Ads or Meta Ads?
Start with the one closest to your buyer: Google if people already search for what you sell, Meta if they don’t yet. Our published results: ₹773 per enquiry on Google for a cosmetic surgery clinic, and ₹44 per WhatsApp conversation on Meta for an import service, both on our paid ads page.
What is a good cost per enquiry or ROAS?
The one your margins can afford. Work back from what a customer is worth to you and how many enquiries become customers. We agree that target with you before launch rather than quoting an industry average that may not fit your business.
When should I not hire a performance marketing agency?
When there’s no tracking, no landing page that converts, an unproven offer, or nobody to answer the enquiries. Fix those first, because ads only make them more expensive. For long B2B sales cycles, SEO and content often need to work alongside ads.
Do you work with businesses outside Bangalore?
Yes. We’ve served 200+ brands across India and the US since 2014. If you’re in Bangalore, you can visit our office on Bannerghatta Road.
Pay for enquiries, not activity.
Message us on WhatsApp with your website and the cost per enquiry you need. We’ll tell you honestly whether paid ads are the right next step.
