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Real estate chatbot for WhatsApp that qualifies leads before your sales team calls
A chatbot on your WhatsApp number answers every property lead in seconds, asks the five qualifying questions one at a time, and books the site visit. Build your reply flow below in two minutes, then see what it costs to run on Meta’s India rates.
- Five qualifying questions, one at a time
- Hands over to a person at the right moment
- Cost estimate on Meta’s India rates
Build your WhatsApp reply flow in two minutes
Pick your project type, type your details, and copy the greeting, the five qualifying questions, the hand-over message and the site-visit templates below.
Step 1 · What are you selling?
Step 2 · Your project details
These are examples. Replace them with your own details and the flow below updates. Square brackets such as [name] or [time] are filled per lead when the message is sent.
Your WhatsApp reply flow
Shown in the order the bot sends them. Each message has a copy button, and the reply buttons under each question are what the lead taps.
1 · Greeting
2 · Question 1 of 5 · Project or location
3 · Question 2 of 5 · Size
4 · Question 3 of 5 · Budget
5 · Question 4 of 5 · Timeline
6 · Question 5 of 5 · Site visit day
7 · Hand over to a person
Site-visit templates · sent as utility messages
Site-visit confirmation · utility template
Reminder the day before · utility template
Monthly Meta cost estimate
—
estimated Meta charges a month
| Chats from Click-to-WhatsApp ads (free window) | ₹0 |
| Marketing templates | ₹0 |
| Utility templates | ₹0 |
| Total | ₹0 |
Meta rates for India, effective 1 Oct 2026: marketing ₹0.8631 and utility ₹0.115 a message. Replies to customers are not counted — the first 1,000 service messages a month on each number are free, then ₹0.115 each. Meta changes prices only at quarter starts.
What is a real estate chatbot and does it work on WhatsApp?
Yes. A real estate chatbot on WhatsApp answers a new lead in seconds, asks a few qualifying questions one at a time, and hands the chat to your sales team while the lead is still warm. It works because buyers message projects on WhatsApp anyway, and the first reply usually decides which sales team gets the site visit.
You already know the leak. A lead messages at 11 pm, nobody replies till morning, and by then they have two other projects shortlisted. The bot fixes the first reply. What it must never do is trap a serious buyer in a loop, and that is where most bots go wrong.
- Answers in seconds, day and night
- Qualifies before your team spends a call
- Hands over, then stays quiet
What should the bot ask a property lead?
Ask five things, in this order: which project or location they want, the size they need, their budget band, when they plan to buy, and which day suits a site visit. One question at a time, because a wall of questions reads like a form and people leave. And never re-ask something the lead already told you, because nothing says “automated” louder than that.
1. Which project or location are you interested in?
One lead came from your ad about the project, another is comparing three localities. This question separates them, so your team stops calling people who were never going to visit this site.
2. What size works for you?
Offer your real configurations as buttons, plus one honest “need advice” option. A lead who picks a size has moved from browsing to buying.
3. What budget range do you have in mind?
Ask for a band, not a number, and offer your actual price band as the first button. It tells sales how to prepare, and it quietly filters out the genuinely out-of-range buyer.
4. When do you plan to buy?
Timeline decides the follow-up. A “within three months” lead gets a call today. A “just researching” lead gets the brochure and a monthly nudge, not daily pestering.
5. Which day suits you for a site visit?
This is the question that pays for the bot. A lead who picks a day is a site visit on the calendar, so offer the days your team actually hosts visits.
When should the bot hand over to a person?
The bot should hand over the moment a lead asks for a human, sounds frustrated, or says something it cannot answer, and it should stay quiet for days after a person steps in. We learned this running AI reply desks for a preschool franchise brand and a home-interiors sourcing business, not real estate clients, and we expect property buyers to behave the same way.
When an early version of our desk kept asking “anything else?”, leads replied things like “Seems AI” and stopped answering. So now the desk never asks for something the lead already said, and the instant a lead sounds annoyed, a person takes over and the bot pauses. For a builder this matters double, because your buyer is often messaging several projects at the same time, and the one that replies like a human wins the visit.
How much does a WhatsApp chatbot cost to run in India?
Our set-up is quoted on scope. The running cost is Meta’s per-message charges, and chats that start from your Click-to-WhatsApp ads are free for up to 7 days after you reply.
| What | Cost |
|---|---|
| SocialOrange: set-up, script and hand-over rules | Quoted on scope, after a short call about your volume and tools |
| Meta: follow-up templates (marketing) | ₹0.8631 each |
| Meta: visit confirmations and reminders (utility) | ₹0.115 each |
| Meta: replies to customers (service) | First 1,000 a month free on each number, then ₹0.115 each |
| Meta: chats from Click-to-WhatsApp ads, after you reply | Free for up to 7 days |
| Meta: utility templates inside the reply window | Charged from 1 October 2026 |
Meta rates for India, effective 1 October 2026, from Meta’s WhatsApp pricing page. Meta changes prices only at quarter starts. Estimate your own bill with the tool above.
WhatsApp Business app, official API or unofficial tools?
For an automated reply desk, use the official WhatsApp Business Platform. The free Business app suits a small team replying by hand, and unofficial bulk tools break WhatsApp’s terms, so those numbers get banned.
| Option | Who receives it | Cost | Risk |
|---|---|---|---|
| Broadcast list in the WhatsApp Business app | Only contacts who have saved your number | Free | Low, but the reach is small |
| Official WhatsApp Business Platform (API) | Anyone who opted in to hear from you | Meta’s per-message rate, plus any provider fee | Low, with opt-in and messages people want |
| Unofficial “bulk WhatsApp sender” tools | Anyone on your list | Cheap upfront | High: WhatsApp’s terms do not allow bulk or automated messaging this way, and numbers get banned |
Policy: WhatsApp Business Policy and Terms of Service. Full comparison in our guide on how to send bulk WhatsApp messages safely.
More on WhatsApp and real estate marketing
Tell us your project and lead volume. We’ll scope the reply desk.
Share your project, city and roughly how many WhatsApp leads you get a month. Leo or a senior strategist replies within one working day with whether a chatbot will pay for itself.
Scope my WhatsApp chatbot
Real estate chatbot: straight answers
What is a real estate chatbot?
Software on your WhatsApp number that answers property leads instantly, asks a few qualifying questions one at a time, and passes hot leads to your sales team. The good ones hand over to a person the moment a lead asks.
Does a chatbot work for real estate leads on WhatsApp?
Yes, because buyers already message projects on WhatsApp. The bot’s job is the first reply, the five qualifying questions and the site-visit slot. It should never trap a serious buyer in a loop.
How much does a WhatsApp chatbot cost in India?
Our set-up is quoted on scope after a short call. Running costs are Meta’s message rates: ₹0.8631 for a marketing template and ₹0.115 for a utility template. Chats from Click-to-WhatsApp ads are free for up to 7 days after you reply, and the first 1,000 service messages a month on each number are free.
Is it allowed to run a chatbot on WhatsApp?
Yes, on the official WhatsApp Business Platform, where messages follow WhatsApp’s rules and templates are reviewed. Tools that automate the WhatsApp app itself break WhatsApp’s terms, and those numbers get banned.
Can the chatbot book site visits?
It can offer your visit days as quick-reply buttons, confirm the slot with a utility template, and send a reminder the day before. At Meta’s India rates that confirmation and reminder cost ₹0.115 each.
Want this flow on your project’s WhatsApp number?
Message Leo with your project name, city and monthly lead volume. He will tell you honestly whether a reply desk will pay for itself.
