Social media marketing packages in India: what each tier costs and includes
SocialOrange’s social media packages start at ₹40,000 a month for early-stage D2C brands and ₹85,000 a month for B2B companies, with one-time launch sprints and strategy work from ₹30,000. Tiers with ads go up to ₹95,000 a month for D2C and ₹2,75,000 a month for B2B, all plus 18% GST, and ad spend is paid to the platform separately.
- D2C and B2B priced as different jobs
- Ad spend paid to the platform, not to us
- 3-month minimum for early-stage D2C
How much does social media marketing cost in India?
Our most popular social media packages are the ₹40,000-a-month content retainer for early-stage D2C brands and the ₹85,000-a-month retainer for B2B companies, both plus 18% GST.
They’re priced differently because they’re different jobs. A new consumer brand needs a steady stream of posts and reels that make people want the product and trust a name they’ve never heard. A B2B company needs fewer, heavier pieces that a buying committee will read, forward and remember months later, when the deal is finally on the table.
Each track has four steps: a one-time option, the retainer we recommend, a tier that adds ads, and a larger plan. Ad spend is never inside the package price. You pay it straight to the platform.
From our portfolioUnderlinen · Winter scroll-stoppers for French Connection & PUMAEvery social media package, side by side
Eight packages across two tracks. All prices exclusive of 18% GST; ad spend extra and paid to the platform.
| Track | Package | Price (excl. GST) | Billing | Ads managed? |
|---|---|---|---|---|
| Early-stage D2C | Launch sprint | ₹30,000 | One-time | No |
| Early-stage D2C | Content retainer (most popular) | ₹40,000 | Monthly | No |
| Early-stage D2C | Content + ads | ₹55,000 | Monthly | Yes |
| Early-stage D2C | Full brand engine | ₹95,000 | Monthly | Yes |
| B2B | Strategy | ₹75,000 | One-time | No |
| B2B | Retainer (most popular) | ₹85,000 | Monthly | No |
| B2B | Retainer + ads | ₹1,45,000 | Monthly | Yes |
| B2B | Demand engine (content + ads + ABM) | ₹2,75,000 | Monthly | Yes |
Retainers are invoiced monthly in advance, NET 7–15. Early-stage D2C retainers have a 3-month minimum; most of our other retainers have a 6-month minimum. One-time work is paid 100% on signing.
Packages for D2C brands launching or just launched
For new consumer brands that need good content before they need scale. Retainers have a 3-month minimum, so you aren’t locked in before launch.
Launch sprint
₹30,000 + GST, one-time. A plan for your launch content before you commit to a monthly retainer.
- Planning only, no monthly posting
- Paid 100% on signing, delivered in 2–3 weeks
- Full ₹30,000 credited if you sign a retainer within 30 days
Content retainer
₹40,000 + GST a month. Our team plans, writes and designs your social content every month.
- Monthly content plan, copy and design
- Organic content; ads come in the next tier
- 3-month minimum
Content + ads
₹55,000 + GST a month. Everything in the content retainer, plus your paid ads planned, run and reviewed.
- Content retainer included
- Paid ads managed by the same team
- Ad spend paid to the platform separately
Full brand engine
₹95,000 + GST a month. For brands past launch that want content and ads run as one programme, at a bigger scale.
- Content and ads together
- More creative to test each month
- Ad spend paid to the platform separately
All prices exclusive of 18% GST. D2C clients we’ve worked with include Crossbeats, Dfrens, Beatitude and Anusha Shetty Designs.
Packages for B2B companies with long sales cycles
For businesses that sell to a few buyers, often a committee, over months. The content has to earn trust with the people who sign, not likes from people who never will.
Strategy
₹75,000 + GST, one-time. Who your buyers are, what they need to hear, and where you should say it.
- Buyer personas and content pillars
- Paid 100% on signing, delivered in 2–3 weeks
- Full ₹75,000 credited if you sign a retainer within 30 days
Retainer
₹85,000 + GST a month. Monthly content for your company page and your founder or leadership on LinkedIn.
- Company page content
- Founder-led LinkedIn content
- Reports on enquiries, not likes
Retainer + ads
₹1,45,000 + GST a month. Everything in the retainer, plus paid campaigns aimed at the companies you sell to.
- Retainer included
- Paid campaigns run and reviewed
- Ad spend paid to the platform separately
Content + ads + ABM
₹2,75,000 + GST a month. Content, ads and account-based marketing run together against a named list of target accounts.
- Built around your target-account list
- Content, ads and ABM in one plan
- Ad spend paid to the platform separately
All prices exclusive of 18% GST. B2B clients we’ve worked with include Gati KWE, Featherlite Logistics, WepSol, Bridgei2p and BPRise.
Which track fits your business?
Pick the track by how your buyer decides, not by the size of your company.
| Early-stage D2C | B2B | |
|---|---|---|
| Who it’s for | New consumer brands, pre-launch or recently launched | Companies selling to other companies: logistics, IT, services |
| How the buyer decides | Usually one person, often quickly | Several people, over a long sales cycle |
| What the content has to do | Make people want the product and trust a new name | Make a small number of buyers trust you enough to enquire |
| Where it mostly runs | Instagram and Facebook | LinkedIn, on the company page and the founder’s profile |
| One-time option | ₹30,000 launch sprint | ₹75,000 strategy |
| Recommended retainer | ₹40,000 a month | ₹85,000 a month |
| Minimum term | 3 months | Agreed in the proposal; most of our retainers are 6 months |
| What we report | Enquiries, cost per enquiry and, where it can be tracked, revenue | |
Not a new brand and not B2B? Send us your numbers and we’ll tell you which tiers fit and why.
How do you pick the right package?
Swipe
- Step 1
Pick your track
If your buyer is a shopper, you’re on the D2C track. If your buyer is a company with a sign-off process, you’re on the B2B track.
- Step 2
Decide whether you need ads yet
Ads make good content travel. They don’t fix weak content. If nothing you post gets a response yet, start content-only and add ads once you know what works.
- Step 3
Unsure? Start one-time
Take the launch sprint or the strategy first. Sign a retainer within 30 days and the full amount is credited to your first invoice.
- Step 4
Agree the number we’ll be judged on
Enquiries and cost per enquiry, plus revenue where it can be tracked. Followers and likes explain the results; they aren’t the results.
What does ad spend add on top?
Ad spend is a separate budget that you pay directly to Meta, LinkedIn or Google; it is never part of our package price. You decide the amount, and all of it goes to the platform.
How far a budget goes depends on your audience, your offer and your creative. For one China-to-India import service, our click-to-WhatsApp Meta campaigns produced 1,588 WhatsApp conversations at ₹44 each (see the campaign). We judge leads on conversations that reply, not on clicks.
For what Instagram ads themselves cost in India, read our Instagram ads cost guide.
What the content looks like
Real social media work from our in-house team. The full set is on the portfolio page.
D2C or B2B, content or ads? We’ll tell you which one.
Share your website and social handles, and what you want more of. We’ll recommend one package, with the price and the reason.
Get a social media package recommendation
Questions about social media packages
How much does social media management cost per month in India?
At SocialOrange it costs ₹40,000 a month for an early-stage D2C content retainer or ₹85,000 a month for a B2B retainer, plus 18% GST. Tiers that add ads are ₹55,000 and ₹95,000 a month for D2C, and ₹1,45,000 and ₹2,75,000 a month for B2B.
Is ad spend included in your social media packages?
No. Ad spend is extra and paid directly to Meta, LinkedIn or Google. Our package price covers the content and, in the tiers with ads, the work of running the campaigns.
What is the difference between the D2C and B2B packages?
The buyer. D2C packages are built for shoppers who decide quickly, mostly on Instagram and Facebook. B2B packages are built for a few buyers deciding as a group over months, mostly on LinkedIn, so the content is heavier and the plans cost more.
Do I have to sign up for six months?
Not on the D2C track: early-stage D2C retainers have a 3-month minimum. Most of our other retainers have a 6-month minimum, and one-time sprints and strategy work have none.
Can I start with a one-time package?
Yes. The D2C launch sprint is ₹30,000 and the B2B strategy is ₹75,000, both paid 100% on signing and delivered in 2–3 weeks. Sign any retainer within 30 days and the full amount is credited to your first invoice.
Do you write LinkedIn content for our founder?
Yes. Founder-led LinkedIn content sits alongside your company page in our B2B retainers, because in B2B people often trust a person before they trust a logo.
Who does the work?
Our in-house team in Bangalore. We don’t offshore and we don’t use white-label partners, and if you’re in Bangalore you can meet the team at our Bannerghatta Road office.
Send us your handles. Get one honest recommendation.
We’ll look at what you post today and tell you which package we’d pick, and why.
