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Indian festival calendar 2027, with marketing ideas for every festival
Holi is on Tuesday 23 March 2027 and Diwali on Friday 29 October 2027. This calendar lists all 17 gazetted and 32 restricted central government holidays for 2027 from the official DoPT list, plus key business days like Mother’s Day and Black Friday, each with a post idea, an offer idea and when to start planning.
January 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 1 JanFriday | New Year's Day Restricted holiday Add to Google Calendar | A thank-you post to customers with one honest line about your year. For: All businesses | New-year price lock or a first-week-of-January offer. | 6 weeks before |
| 14 JanThursday | Makar Sankranti / Magha Bihu Restricted holiday Pongal, Lohri and Uttarayan fall around the same days in different states. Add to Google Calendar | A greeting in the regional style of the states you sell in: kites, til-gud, harvest. For: Restaurants, sweets and food, Fashion and ethnic wear, Retail and electronics, D2C and online stores, Real estate and home | Harvest-season offer; for real estate, a new-year site-visit weekend. | 4 weeks before |
| 15 JanFriday | Pongal / Guru Gobind Singh's Birthday Restricted holiday Pongal is the big one in Tamil Nadu. Add to Google Calendar | Pongal greeting for Tamil Nadu audiences; a respectful Gurpurab message for Sikh audiences. For: Restaurants, sweets and food, Fashion and ethnic wear, Retail and electronics, D2C and online stores | Pongal combo or gifting offer in Tamil Nadu. | 4 weeks before |
| 26 JanTuesday | Republic Day Gazetted holiday National holiday. Add to Google Calendar | A Republic Day post about something made or served in India by your team. For: All businesses | Republic Day sale, common in fashion, electronics and D2C. | 4 weeks before |
February 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 11 FebThursday | Basant Panchami / Saraswati Puja Restricted holiday Add to Google Calendar | Schools and coaching: a Saraswati Puja greeting and the start of admission season messaging. For: Schools and coaching, Fashion and ethnic wear, Restaurants, sweets and food | Admission-season early-bird fee or a free demo class. | 3 weeks before |
| 14 FebSunday | Valentine's Day Observance Fixed date, 14 February. Add to Google Calendar | A gift guide by budget, or a couple's story from your customers (with their permission). For: Jewellery, Fashion and ethnic wear, D2C and online stores, Restaurants, sweets and food, Travel and hotels | Couple combos, gift wrapping, table bookings, staycation deals. | 4 weeks before |
| 19 FebFriday | Shivaji Jayanti Restricted holidayNo offers Big in Maharashtra. Add to Google Calendar | A respectful tribute post for Maharashtra audiences. For: Restaurants, sweets and food, Retail and electronics | Usually none; keep it a tribute. | 1 weeks before |
| 20 FebSaturday | Guru Ravidas's Birthday Restricted holidayNo offers Add to Google Calendar | A respectful greeting if your audience observes it. For: B2B and corporate gifting | None. | 1 weeks before |
March 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 2 MarTuesday | Swami Dayananda Saraswati's Birthday Restricted holidayNo offers Add to Google Calendar | A short tribute, mainly for education brands. For: Schools and coaching | None. | 1 weeks before |
| 5 MarFriday | Jamat-ul-Vida Restricted holidayNo offers Last Friday of Ramzan. Date depends on moon sighting. Add to Google Calendar | A respectful Ramzan greeting. For: Restaurants, sweets and food, Fashion and ethnic wear | Iftar menus and Eid collections are already running by now. | 2 weeks before |
| 6 MarSaturday | Maha Shivratri Restricted holiday Add to Google Calendar | A respectful greeting; for food brands, a fasting-friendly menu. For: Restaurants, sweets and food, Retail and electronics | Vrat (fasting) menus and thalis. | 2 weeks before |
| 8 MarMonday | International Women's Day Observance Fixed date, 8 March. Add to Google Calendar | Feature the women in your team or your women customers, in their own words, with permission. For: All businesses | Avoid discount-only posts; a donation or skill session lands better. | 3 weeks before |
| 10 MarWednesday | Id-ul-Fitr (Eid) Gazetted holiday Date depends on moon sighting and can move by a day. Add to Google Calendar | An Eid Mubarak greeting; for food brands, the Eid menu. For: Restaurants, sweets and food, Fashion and ethnic wear, Jewellery, D2C and online stores, Retail and electronics, Travel and hotels | Eid collections, sheer khurma and biryani pre-orders, family packages. | 6 weeks before |
| 22 MarMonday | Holika Dahan Restricted holiday The night before Holi. Add to Google Calendar | A short greeting the evening before Holi; good day for the last-call offer. For: Restaurants, sweets and food, Retail and electronics, D2C and online stores | Last order cut-off for Holi delivery. | 4 weeks before |
| 23 MarTuesday | Holi Gazetted holiday Add to Google Calendar | A colourful team photo or a skin-and-hair care tip post before Holi. For: Restaurants, sweets and food, Fashion and ethnic wear, Retail and electronics, D2C and online stores, Travel and hotels | Organic colours, white-wear, sweets, Holi party packages. | 6 weeks before |
| 26 MarFriday | Good Friday Gazetted holidayNo offers A solemn day for Christians. Add to Google Calendar | A respectful message or no post. For: B2B and corporate gifting | No offers. | 1 weeks before |
| 28 MarSunday | Easter Sunday Restricted holiday Add to Google Calendar | An Easter greeting; bakeries and cafes can show Easter specials. For: Restaurants, sweets and food, D2C and online stores, Retail and electronics | Easter eggs, brunch, hampers. | 3 weeks before |
April 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 7 AprWednesday | Ugadi / Gudi Padwa / Cheti Chand (1st Navratra) Restricted holiday New year in Karnataka, Andhra, Telangana and Maharashtra. Add to Google Calendar | A new-year greeting in Kannada, Telugu or Marathi for those audiences. For: Real estate and home, Automobile, Jewellery, Retail and electronics, Restaurants, sweets and food, Fashion and ethnic wear | Auspicious-day bookings: homes, vehicles, gold. A big day for real estate and auto in these states. | 6 weeks before |
| 14 AprWednesday | Vaisakhi / Vishu / Tamil New Year Restricted holiday Harvest and new year in Punjab, Kerala and Tamil Nadu. Add to Google Calendar | Regional new-year greetings: Vaisakhi, Vishu, Puthandu. For: Jewellery, Fashion and ethnic wear, Restaurants, sweets and food, Real estate and home, Automobile | Vishu and Puthandu gold and saree offers; vehicle bookings. | 4 weeks before |
| 15 AprThursday | Ram Navami / Poila Boishakh / Bahag Bihu Gazetted holiday Ram Navami is the gazetted holiday; Bengali and Assamese new year fall on the same day. Add to Google Calendar | A Ram Navami greeting; a Poila Boishakh greeting for Bengal and a Bihu greeting for Assam. For: Restaurants, sweets and food, Fashion and ethnic wear, Jewellery, Retail and electronics | Bengali new-year fashion and jewellery offers. | 4 weeks before |
| 19 AprMonday | Mahavir Jayanti Gazetted holidayNo offers Add to Google Calendar | A respectful greeting; for food brands, Jain-friendly options. For: Restaurants, sweets and food | Usually none. | 1 weeks before |
May 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 9 MaySunday | Mother's Day / Rabindranath Tagore's Birthday Observance Mother's Day is the second Sunday of May; Tagore Jayanti (restricted holiday) is the same day. Add to Google Calendar | Customer or team stories about their mothers, shared with permission. For: Jewellery, Fashion and ethnic wear, D2C and online stores, Restaurants, sweets and food, Clinics and wellness, Travel and hotels | Gift hampers and brunch; clinics can post a health tip for parents instead of a discount. | 4 weeks before |
| 17 MayMonday | Id-ul-Zuha (Bakrid) Gazetted holiday Date depends on moon sighting. Add to Google Calendar | An Eid al-Adha greeting. For: Restaurants, sweets and food, Fashion and ethnic wear | Festive menus and outfits; keep it simple and respectful. | 3 weeks before |
| 20 MayThursday | Buddha Purnima Gazetted holidayNo offers Add to Google Calendar | A calm, respectful greeting; wellness brands can post on mindfulness. For: Clinics and wellness, Travel and hotels | Usually none. | 1 weeks before |
June 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 16 JunWednesday | Muharram Gazetted holidayNo offers A day of mourning. Date depends on moon sighting. Add to Google Calendar | A respectful message or no post. For: B2B and corporate gifting | No offers. | 1 weeks before |
| 20 JunSunday | Father's Day Observance Third Sunday of June. Add to Google Calendar | Customer or team stories about their fathers, shared with permission. For: Fashion and ethnic wear, Retail and electronics, D2C and online stores, Restaurants, sweets and food, Clinics and wellness | Gifts, gadgets and grooming; clinics can post a health tip for fathers instead of a discount. | 3 weeks before |
| 21 JunMonday | International Yoga Day Observance Fixed date, 21 June. Add to Google Calendar | A yoga or posture tip from a qualified person in your team. For: Clinics and wellness, Schools and coaching, D2C and online stores | Free class, wellness pack or a corporate session. | 3 weeks before |
July 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 1 JulThursday | National Doctors' Day Observance Fixed date in India, 1 July. Add to Google Calendar | Clinics: thank your doctors and staff by name, with their permission. For: Clinics and wellness, B2B and corporate gifting | No discounts on medical care; a free awareness talk works better. | 2 weeks before |
| 5 JulMonday | Rath Yatra Restricted holiday Big in Odisha. Add to Google Calendar | A greeting for Odisha audiences. For: Restaurants, sweets and food, Retail and electronics | Usually none outside Odisha. | 1 weeks before |
August 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 1 AugSunday | Friendship Day Observance First Sunday of August. Add to Google Calendar | A light post: tag-a-friend or a team friendship photo. For: Restaurants, sweets and food, D2C and online stores, Fashion and ethnic wear, Travel and hotels | Bring-a-friend offers, group bookings. | 2 weeks before |
| 15 AugSunday | Independence Day / Milad-un-Nabi / Parsi New Year Gazetted holiday Independence Day and Milad-un-Nabi are gazetted, Navroz is restricted, all on one Sunday. Milad-un-Nabi depends on moon sighting. Add to Google Calendar | An Independence Day post about your team or a made-in-India product, plus respectful greetings for Milad-un-Nabi and Navroz if relevant. For: All businesses | Freedom sale, common in fashion, electronics, D2C and travel. | 5 weeks before |
| 17 AugTuesday | Raksha Bandhan Restricted holiday Add to Google Calendar | A sibling story from your team or customers, with permission. For: Jewellery, Fashion and ethnic wear, D2C and online stores, Restaurants, sweets and food, Retail and electronics | Rakhi gift combos, rakhi delivery cut-off dates, sweets. | 6 weeks before |
| 25 AugWednesday | Janmashtami Gazetted holiday Add to Google Calendar | A greeting; schools can share children's Krishna-dress photos with parents' permission. For: Restaurants, sweets and food, Fashion and ethnic wear, Schools and coaching | Festive menus and kids' ethnic wear. | 3 weeks before |
September 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 4 SepSaturday | Ganesh Chaturthi Restricted holiday Big in Maharashtra, Karnataka, Goa, Telangana and Andhra. Add to Google Calendar | A Ganesh Chaturthi greeting; an eco-friendly idol message is well received. For: Restaurants, sweets and food, Retail and electronics, Real estate and home, Automobile, Fashion and ethnic wear | Modak pre-orders, home and vehicle bookings on the auspicious day. | 6 weeks before |
| 5 SepSunday | Teachers' Day Observance Fixed date in India, 5 September. Add to Google Calendar | Schools and coaching: thank teachers by name, with permission. For: Schools and coaching, B2B and corporate gifting | Teacher appreciation gifts for corporate and gifting brands. | 2 weeks before |
| 12 SepSunday | Onam (Thiru Onam) Restricted holiday Kerala's biggest festival; the season runs for days before Thiru Onam. Add to Google Calendar | An Onam greeting with a sadhya or pookalam for Kerala audiences. For: Fashion and ethnic wear, Jewellery, Restaurants, sweets and food, Retail and electronics, Automobile, Real estate and home | Onam sadhya orders, kasavu sarees, gold and vehicle offers. | 8 weeks before |
October 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 2 OctSaturday | Gandhi Jayanti Gazetted holidayNo offers National holiday. Add to Google Calendar | A respectful tribute; a cleanliness or khadi angle fits. For: All businesses | Khadi and handloom brands only; most should skip offers. | 1 weeks before |
| 6 OctWednesday | Durga Puja (Maha Saptami) Restricted holiday Listed by DoPT as Dussehra (Saptami). The main days of Durga Puja, biggest in West Bengal. Add to Google Calendar | A Durga Puja greeting for Bengal audiences; pandal-hopping content. For: Fashion and ethnic wear, Jewellery, Restaurants, sweets and food, Retail and electronics | Puja collections; these are the last buying days before Dussehra. | 8 weeks before |
| 7 OctThursday | Durga Puja (Maha Ashtami) Restricted holiday Listed by DoPT as Dussehra (Mahashtami). Add to Google Calendar | Ashtami greeting; for food brands, bhog and festive menus. For: Fashion and ethnic wear, Restaurants, sweets and food | Festive menus. | 6 weeks before |
| 8 OctFriday | Durga Puja (Maha Navami) Restricted holiday Listed by DoPT as Dussehra (Mahanavmi). Add to Google Calendar | Navami greeting. For: Fashion and ethnic wear, Restaurants, sweets and food | Festive menus. | 6 weeks before |
| 9 OctSaturday | Dussehra (Vijaya Dashami) Gazetted holiday Add to Google Calendar | A Dussehra greeting; Ayudha Puja content works in the south. For: Automobile, Real estate and home, Jewellery, Retail and electronics, Fashion and ethnic wear, B2B and corporate gifting | Vehicle and home bookings on the auspicious day; the start of the Diwali buying season. | 8 weeks before |
| 15 OctFriday | Maharishi Valmiki's Birthday Restricted holidayNo offers Add to Google Calendar | A short tribute. For: Schools and coaching | None. | 1 weeks before |
| 18 OctMonday | Karwa Chauth Restricted holiday Big in north India. Add to Google Calendar | A greeting for north Indian audiences. For: Jewellery, Fashion and ethnic wear, D2C and online stores, Restaurants, sweets and food | Jewellery, sarees, mehendi, gift sets; order cut-offs a week before. | 5 weeks before |
| 28 OctThursday | Naraka Chaturdasi (Chhoti Diwali) Restricted holiday Some states observe the Diwali holiday on this day instead. Add to Google Calendar | A Chhoti Diwali greeting; last-day delivery reminders. For: Restaurants, sweets and food, Retail and electronics, D2C and online stores | Final Diwali delivery cut-off. | 8 weeks before |
| 29 OctFriday | Diwali (Deepavali) Gazetted holiday Add to Google Calendar | A Diwali greeting from your team, plus a thank-you to customers and partners. For: All businesses | Diwali sale, gift hampers, corporate gifting, bonus-season home and vehicle offers. | 10 weeks before |
| 30 OctSaturday | Govardhan Puja Restricted holiday Add to Google Calendar | A short greeting. For: Restaurants, sweets and food, Retail and electronics | Annakut and festive food orders. | 2 weeks before |
| 31 OctSunday | Bhai Dooj Restricted holiday Add to Google Calendar | A sibling greeting. For: Jewellery, Fashion and ethnic wear, D2C and online stores, Restaurants, sweets and food | Gifts for brothers and sisters; a soft close to the Diwali season. | 4 weeks before |
November 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 4 NovThursday | Chhath Puja Restricted holiday Big in Bihar, Jharkhand and eastern Uttar Pradesh. Add to Google Calendar | A respectful Chhath greeting for those audiences. For: Restaurants, sweets and food, Travel and hotels, Retail and electronics | Travel home bookings; puja essentials. | 3 weeks before |
| 14 NovSunday | Guru Nanak Jayanti / Children's Day Gazetted holiday Guru Nanak's Birthday is gazetted; Children's Day is the fixed date 14 November. Add to Google Calendar | A respectful Gurpurab greeting; schools can mark Children's Day. For: Schools and coaching, Restaurants, sweets and food, Fashion and ethnic wear, D2C and online stores | Kids' offers on Children's Day; keep Gurpurab posts respectful. | 3 weeks before |
| 24 NovWednesday | Guru Tegh Bahadur's Martyrdom Day Restricted holidayNo offers A day of remembrance. Add to Google Calendar | A respectful message or no post. For: B2B and corporate gifting | No offers. | 1 weeks before |
| 26 NovFriday | Black Friday Observance Day after US Thanksgiving (fourth Thursday of November). Now a big online sale day in India. Add to Google Calendar | Tell people early what will be on offer, so they wait for you. For: D2C and online stores, Retail and electronics, Fashion and ethnic wear | Sitewide or category sale for D2C and electronics. | 6 weeks before |
December 2027
| Date | Festival or day | Post idea | Offer idea | Start planning |
|---|---|---|---|---|
| 12 DecSunday | Hazrat Ali's Birthday Restricted holidayNo offers Date depends on the lunar calendar. Add to Google Calendar | A respectful greeting if your audience observes it. For: B2B and corporate gifting | None. | 1 weeks before |
| 24 DecFriday | Christmas Eve Restricted holiday Add to Google Calendar | A Christmas Eve greeting; last-day delivery reminders. For: Restaurants, sweets and food, Retail and electronics, D2C and online stores, Travel and hotels | Plum cakes, party bookings, last-minute gifts. | 4 weeks before |
| 25 DecSaturday | Christmas Gazetted holiday Add to Google Calendar | A Christmas greeting from the team. For: Restaurants, sweets and food, Retail and electronics, D2C and online stores, Fashion and ethnic wear, Travel and hotels, B2B and corporate gifting | Christmas and year-end sale, hampers, staycations. | 6 weeks before |
| 31 DecFriday | New Year's Eve Observance Fixed date, 31 December. Add to Google Calendar | A year-in-review post: what your customers bought or asked most. For: Restaurants, sweets and food, Travel and hotels, Fashion and ethnic wear, D2C and online stores | Party bookings, outfits, early-bird offers for January. | 5 weeks before |
Every festive campaign starts with the right date
We plan festive posts and offers for client brands every year, from D2C labels to schools and clinics, and the first two questions never change: which dates, and how early do we start? A date that is off by a day is a real problem once an offer is printed or a WhatsApp broadcast is scheduled. So every holiday date here comes from the Government of India’s official 2027 list, issued by the Department of Personnel and Training on 16 July 2026, and next to each one we have written what we would actually post and offer.
You probably came here to check when Holi or Diwali falls, and both are in the first line above. If you run a business, pick your industry in the calendar, and it shows only the days that matter to you, with a countdown and the date to start planning. Add any day to Google Calendar, or download the whole list for your team.
The big festivals of 2027 and when to start
| Festival | Date | Type | Start planning |
|---|---|---|---|
| New Year's Day | Friday 1 January 2027 | Restricted holiday | 6 weeks before |
| Makar Sankranti / Magha Bihu | Thursday 14 January 2027 | Restricted holiday | 4 weeks before |
| Republic Day | Tuesday 26 January 2027 | Gazetted holiday | 4 weeks before |
| Id-ul-Fitr (Eid) | Wednesday 10 March 2027 | Gazetted holiday | 6 weeks before |
| Holi | Tuesday 23 March 2027 | Gazetted holiday | 6 weeks before |
| Ugadi / Gudi Padwa / Cheti Chand (1st Navratra) | Wednesday 7 April 2027 | Restricted holiday | 6 weeks before |
| Independence Day / Milad-un-Nabi / Parsi New Year | Sunday 15 August 2027 | Gazetted holiday | 5 weeks before |
| Raksha Bandhan | Tuesday 17 August 2027 | Restricted holiday | 6 weeks before |
| Ganesh Chaturthi | Saturday 4 September 2027 | Restricted holiday | 6 weeks before |
| Onam (Thiru Onam) | Sunday 12 September 2027 | Restricted holiday | 8 weeks before |
| Dussehra (Vijaya Dashami) | Saturday 9 October 2027 | Gazetted holiday | 8 weeks before |
| Karwa Chauth | Monday 18 October 2027 | Restricted holiday | 5 weeks before |
| Diwali (Deepavali) | Friday 29 October 2027 | Gazetted holiday | 10 weeks before |
| Christmas | Saturday 25 December 2027 | Gazetted holiday | 6 weeks before |
Dates from the DoPT list of holidays for 2027 (Delhi/New Delhi central government offices). Eid and other moon-based dates can move by a day.
Long weekends in 2027, and the holidays that fall on a weekend
Four gazetted holidays fall on a Friday or Monday in 2027: Good Friday (Friday 26 March), Mahavir Jayanti (Monday 19 April), Bakrid (Monday 17 May) and Diwali (Friday 29 October). Travel, hotel and restaurant brands should plan around these weekends.
Five gazetted holidays fall on a weekend: Independence Day (Sunday 15 August), Gandhi Jayanti (Saturday 2 October), Dussehra (Saturday 9 October), Guru Nanak Jayanti (Sunday 14 November) and Christmas (Saturday 25 December). A festival on a weekend can mean more shoppers in stores and more time on phones, so retail and D2C brands may want bigger in-store and online pushes.
How to plan festival marketing for 2027: 4 steps
Swipe
- Step 1
Pick your 6 to 8 days
Filter by your industry above and choose the festivals your buyers actually celebrate. Trying to post on all 55 dates spreads you thin.
- Step 2
Plan back from the date
Use the ‘start planning’ column. Diwali needs about 10 weeks for stock, creatives and delivery cut-offs; a smaller festival needs one or two.
- Step 3
Prepare posts and messages
Make the creative, the caption and the WhatsApp message together. Our free WhatsApp Business templates include festive offer messages with an opt-out line.
- Step 4
Schedule, then review
Schedule posts and broadcasts in advance, set delivery cut-off dates, and after each festival note what sold and what didn’t, for next year.
Which festivals matter most for your business
Swipe
Jewellery
Ugadi and Gudi Padwa, Vishu and Tamil New Year, Dussehra, Karwa Chauth, Diwali and Bhai Dooj, plus Valentine’s Day and Mother’s Day.
Fashion and ethnic wear
Eid, Holi, Onam, Durga Puja, Karwa Chauth and Diwali, plus Republic Day and Independence Day sales.
D2C and online stores
Raksha Bandhan, Diwali, Black Friday and Christmas, plus the Republic Day and Independence Day sales. Set delivery cut-offs early.
Restaurants, sweets and food
Eid, Holi, Easter, Ganesh Chaturthi, Onam, Diwali, Christmas and New Year’s Eve.
Schools and coaching
Basant Panchami for admission season, Teachers’ Day, Children’s Day and Janmashtami.
Real estate and automobile
Ugadi and Gudi Padwa, Vishu, Ganesh Chaturthi, Onam and Dussehra, the auspicious days for bookings, then the Diwali bonus season.
Where the dates come from, and what can change
Every holiday date comes from the Department of Personnel and Training’s list of holidays for 2027, issued on 16 July 2026 for central government offices in Delhi and New Delhi. We used the copy circulated by the Department of Posts (PDF), and checked every date against its weekday.
Gazetted and restricted holidays
Gazetted holidays are days central government offices close. Restricted holidays are optional: each employee can pick two of them. Banks, schools and private companies follow their own lists, and state governments declare their own holidays, so a festival can be a holiday in one state and a working day in another.
Moon-based dates can move
Id-ul-Fitr, Bakrid, Muharram, Milad-un-Nabi and Jamat-ul-Vida depend on the sighting of the moon and can move by a day. The government announces changes at short notice, so check the week before if your offer depends on the exact day.
The business days
Valentine’s Day, Women’s Day, Mother’s Day, Father’s Day, Yoga Day, Doctors’ Day, Friendship Day, Teachers’ Day, Children’s Day, Black Friday and New Year’s Eve are not government holidays. Their dates follow fixed rules, such as Mother’s Day on the second Sunday of May.
What we left out
Dhanteras, the first day of Navratri, Akshaya Tritiya and online sale events are not on the government list, so we have not guessed their dates. Check a Panchang for the Hindu festival dates, and the platforms themselves for sale dates.
Planning your 2027 festive season? Tell us what you sell.
Share your website and the festivals that matter most to you. Leo or a senior strategist replies within one working day with the campaign we’d run and when we’d start.
Plan my festive campaigns
Festival dates 2027: straight answers
When is Holi in 2027?
Holi is on Tuesday 23 March 2027, and Holika Dahan is the evening before, on Monday 22 March 2027, according to the government’s 2027 holiday list.
When is Diwali in 2027?
Diwali is on Friday 29 October 2027. Naraka Chaturdasi (Chhoti Diwali) is on Thursday 28 October 2027, Govardhan Puja on Saturday 30 October 2027 and Bhai Dooj on Sunday 31 October 2027.
How many government holidays are there in 2027?
Central government offices in Delhi and New Delhi have 17 gazetted holidays in 2027, and each employee can also take two of the 32 restricted holidays. States declare their own lists.
When is Eid in 2027?
Id-ul-Fitr is listed for Wednesday 10 March 2027 and Bakrid for Monday 17 May 2027. Both depend on the moon and can move by a day.
Which 2027 holidays make a long weekend?
Good Friday (26 March), Mahavir Jayanti (19 April), Bakrid (17 May) and Diwali (29 October) fall on a Friday or a Monday.
When should a business start planning Diwali marketing?
About 10 weeks before, so around 20 August 2027 for Diwali on 29 October. That leaves time for stock, creatives, ads and delivery cut-offs.
When is Dhanteras in 2027?
Dhanteras is not on the central government holiday list, so we have not listed a date. Check a Panchang; it falls in the days just before Diwali.
Dates are the easy part. Standing out on the day is harder.
On Diwali morning every brand posts the same greeting. If you’d like a second opinion on your 2027 festive plan, message me your business and the three festivals that matter most to you, and I’ll tell you honestly what I’d do differently. Leo
