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Digital marketing for logistics companies, built around RFQs
SocialOrange runs SEO, Google Search ads and LinkedIn for freight forwarders, 3PLs, movers and supply-chain companies, built around the searches and quote requests that turn into shipments. Our logistics clients include Gati KWE, Globe Moving, Featherlite Logistics and Arbhu Supply Chain, and SEO retainers start at ₹45,000 a month plus GST.
- Published logistics case studies
- Reports enquiries by service and lane
Logistics results we have published
- 30+ commercial keywords and +118% organic traffic in 6 months for a logistics brand
- 3,000+ qualified leads from organic search for an international logistics brand
- Our logistics SEO work was the subject of an ANI press release carried by Business Standard
What does digital marketing for a logistics company actually involve?
For a logistics company, digital marketing means showing up when a shipper searches for your lane, service or city, and making it easy for them to send you an RFQ. Festival greetings on Instagram are not a logistics marketing plan.
Shippers search in specifics: a mode, a route, a commodity, a city. Think of searches like “sea freight Chennai to Jebel Ali”, “3PL warehouse in Bangalore” or “office relocation Bangalore to Pune”. The companies that win those searches have a page that answers exactly that question, a quote form that asks for exactly what they need to price it, and someone who replies fast.
Logistics is where much of our published proof comes from: two of our case studies are logistics SEO, and our clients include Gati KWE, Globe Moving, Featherlite Logistics and Arbhu Supply Chain.
- SEO, Google Search ads and LinkedIn from one in-house team
- Reports lead with enquiries and cost per enquiry
- Same city and time zone for Bangalore logistics teams
From our portfolioThe KariGhars · #1 on Google for “interior designers in electronic city”How do shippers actually find a logistics partner?
Different parts of logistics are bought in very different ways. The plan has to match how your buyer searches, compares and asks for a price.
Freight forwarding and customs
Export-import managers search by lane, mode, port and commodity, and they ask compliance questions before they ask for a price.
- Pages per lane and mode you actually serve
- Guides on documentation, Incoterms and HS codes
- RFQ form with origin, destination, mode, weight and commodity
3PL, warehousing and contract logistics
Supply-chain heads compare partners on location, capacity, systems and service levels, and the decision goes through operations, finance and procurement.
- Facility and capability pages with real details
- Case studies by industry served
- LinkedIn content for the people on the committee
Packers, movers and relocation
Households and HR teams search locally and urgently, read reviews, and want a quote on WhatsApp the same day.
- Google Business Profile and reviews
- City and route pages for moves you handle
- WhatsApp quote flow and fast replies
Express, courier and trucking
SME shippers check coverage, transit times and rates, often from a phone.
- Coverage and service pages that load fast on mobile
- Google Search ads on exact service and city terms
- Clear paths to a quote or a pickup request
Which searches should a logistics website rank for?
This is the shape of the keyword map we build in a logistics audit. Each type of search needs its own page and its own way to convert.
| Search type | Example search | Who is searching | Page that should rank | What turns it into an enquiry |
|---|---|---|---|---|
| Lane and mode | sea freight Chennai to Jebel Ali | Exporter or importer with a live shipment | A lane page with transit, frequency and documents | RFQ form pre-filled with the lane |
| Service and city | 3PL warehouse in Bangalore | Supply-chain or operations head | A facility or city service page | Site visit request |
| Compliance and how-to | how to export spices from India | First-time or growing exporter | A guide written with your operations team | A soft next step: checklist or call |
| Comparison | FTL vs PTL | Buyer choosing a model | A plain comparison page with a table | Quote for their load |
| Relocation | office relocation Bangalore | Admin or HR manager | Relocation service page with process and reviews | WhatsApp quote |
| Brand and reviews | your company name + reviews | A buyer who already has your name | Home page, Google Business Profile, case studies | Visible proof and a contact path |
Example searches only. In the audit we build the real map from the lanes and services that make you money, your Search Console data and your competitors’ rankings.
What do most logistics websites get wrong?
Most logistics websites describe the company instead of answering the shipper’s question. These are the problems we find most often in an audit:
- One “Services” page for everything. Air, sea, customs and warehousing on a single page cannot rank for any of them.
- No lane or route pages, or hundreds of near-identical ones made by swapping city names. Google treats mass-produced pages like that as scaled content abuse.
- A quote form that asks for everything before the buyer gets anything back, or one so thin that sales has to call back just to start pricing.
- Enquiries landing in a shared inbox with no way to tell which came from search, ads or referrals.
- A blog of industry news that nobody searches for, instead of answers to the questions shippers ask before they buy.
- No proof. No case studies, no client names, no Google reviews.
From our portfolioOyeExpress · #1 on Google for “aliexpress ban in india”What has SEO done for logistics brands?
From our published case studies. Business Standard also carried an ANI press release (May 2023) on Leo doubling organic traffic for logistics companies in 90 days.
How do we run marketing for a logistics company?
Swipe
- First 2–3 weeks
Lane and service audit
We ask which lanes, services and customer types make you money, then check what you rank for, what competitors rank for, and what your site and quote form do today.
- Before campaigns
Fix the quote path
RFQ forms that collect what your pricing team needs, WhatsApp quote flows, and enquiry tracking by service and lane.
- Every month
SEO pages and content
Lane, service and facility pages, export-import and compliance guides written with your operations team, and links from real industry sources.
- Every week
Google Search ads
Exact-match campaigns on your highest-value services and lanes, with a weekly search-term review and new negatives.
- Every month
Report by lane
Enquiries by service and lane, cost per enquiry, and which pages and keywords brought them. LinkedIn is added for contract logistics accounts.
How much does digital marketing for a logistics company cost?
Our published prices. For most freight, 3PL and moving companies we recommend the ₹45,000 SEO retainer; move to ₹70,000 with Google Ads if you need RFQs this quarter while SEO builds.
| Plan | Who it suits | Price (+18% GST) |
|---|---|---|
| SEO audit | You want the keyword map, the fix list and an honest view of competitors before committing | ₹40,000 one-time |
| SEO retainer (recommended) | Most logistics companies: service, lane and facility pages, content, technical fixes and links | ₹45,000/month |
| SEO + Google Ads | You need quote requests now, not only in six months | ₹70,000/month |
| Google Ads management only | Your SEO is handled and you want exact-match Search campaigns run properly | ₹35,000/month |
| B2B social retainer | Contract logistics and 3PL firms selling to enterprise accounts on LinkedIn | ₹85,000/month |
| Programmatic SEO | Large networks with many routes, branches or pincodes genuinely served, and real data for each page | ₹2,45,000/month |
If you take the ₹40,000 audit first and sign any monthly retainer within 30 days, we credit the full ₹40,000 to your first month’s invoice. One-time work is paid 100% on signing and delivered in 2–3 weeks. Retainers are invoiced monthly in advance, NET 7–15, and most have a 6-month minimum. Ad spend is extra and paid directly to Google. See SEO packages and pricing.
Tell us your lanes. We’ll show you who is winning them.
Share your website, the services and lanes that make you the most money and where your enquiries come from today. Leo or a senior strategist comes back with what is costing you RFQs and the one thing we would fix first.
Get a logistics SEO audit
Logistics marketing questions
Does SEO work for freight forwarders and logistics companies?
Yes, when it targets the specific lanes, services and questions shippers search for. Our published case studies include 3,000+ qualified leads from organic search for an international logistics brand, and 30+ commercial keywords with +118% organic traffic in 6 months for another logistics brand.
How much does digital marketing for a logistics company cost?
At SocialOrange, SEO retainers start at ₹45,000 a month and SEO plus Google Ads at ₹70,000 a month, plus 18% GST. A one-time ₹40,000 audit is credited in full to your first month if you sign a retainer within 30 days. Ad spend is separate and paid directly to Google.
Which marketing channel should a logistics company start with?
Usually SEO plus exact-match Google Search ads, because shippers search for specific services and lanes when they need them. LinkedIn comes in when you sell contract logistics or 3PL services to a defined list of enterprise accounts.
Should we create a page for every route or city we serve?
Only for routes and cities you genuinely serve and can say something specific about. Pages made by swapping city names into the same text are what Google calls scaled content abuse, and they can hurt the whole site.
Do you work with packers and movers?
Yes. Our logistics clients include Globe Moving, alongside Gati KWE, Featherlite Logistics and Arbhu Supply Chain. For movers, Google Business Profile, reviews and a fast WhatsApp quote matter as much as rankings.
How do you measure results for a logistics client?
By enquiries, not traffic. We report quote requests by service and lane, cost per enquiry on ads, and revenue where your CRM lets us track it; rankings and traffic explain the numbers, they are not the result.
Win the searches that become shipments
WhatsApp us your website and the lanes or services you want more of. We will tell you who ranks for them today and what it would take to win them.
