best digital marketing strategy for startups and entrepreneurs

digital marketing
for startups

If you’re an entrepreneur, you may have the following digital marketing questions.

We have got you covered!

Where should I invest: SEO or Social Media Marketing?

It’s always better to invest in SEO instead of Social Media considering the shelf life of the content in SEO vs Social Media. But, if you don’t have time to wait for SEO results, it’s better to do ads on Social Media and Search Engines to get the ROI

As a startup CEO, what is the most important part of your digital marketing strategy?

As a startup CEO, you must make sure that your Social Media profiles are managed professionally and it acts as PR handle for your brand. You must publish LinkedIn articles and Tweet at times around your subject. Create a social follower base organically.

Do I hire an in-house Digital Marketing Specialist or Outsource it?

If you’re a bootstrapped Startup, it’s always better to keep your fixed costs low by outsourcing digital marketing activities. This helps keep your monthly liabilities under control and you can focus on your core business.

Why is SEO is a time consuming process? Is it worth investing time and money in SEO?

Yes, it is. You must make sure that your brand is available right in front of the people who are looking for your service or products. The conversion rates from these search queries are always above 10%

Inbound or Outbound Marketing strategy for startups?

It depends on the type of business that you’re into. Generally, the conversion rates are above 12% for inbound leads when compared to outbound leads at 3%-5%. So, it’s better to invest in Digital Marketing Campaigns than manpower.

Should I invest in Paid ads or Organic traffic generation?

If you’re a funded startup, a higher marketing spend enables you to look at PPC campaigns as your kick-starter to generate business. If you’re a bootstrapped startup, its wise to invest in Content and Organic lead generation technique than PPC ad campaigns.

Social Media Management for Startups

Here are a few powerful social media tips that will help you manage your social media professionally like we do:

Post at right time and frequency

Engage and respond back with your followers

Try investing some money on ads

Selecting the Best SEO agency is the key to achieve your organic search targets.So how do you make this selection? Make sure that the agency is ranking their own website for the intended keywords.

For example: we rank for “digital marketing companies in banglaore” and other variations in top 3 positions on Google/Bing


SEO – Search Engine Optimization is a crucial requirement for any startup which allows you to generate inbound leads for which the conversion rates are generally very high. We help make your website easy and simple to navigate. With relevant content, we ensure the bots understand that your website is relevant for the targeted keywords.
Our Startup Digital Marketing Plan comes with all important aspects covered to free up your time to focus on core business matters.

Digital Marketing Package

For startups


The started package will cover Social Media Page Management

13 Social Media Posts /mo
1 Cover Photo /mo
10 Tweets /mo
Analytics and reports


This package will cover all the starter plan + Website SEO

1 Blog Post /mo
1 Landing Page creation
Backing Activities
Keyword Tracking


This package will cover all the professional plan + Website Maintenance

Website Updates
Off-Page Activities
Custom requests
Tailored deliverables

Digital Marketing Startup Package

Frequently asked questions


You can just drop an email to us on to upgrade your plan and the same will be made effective from the date of signing the revised Annexure shared by the billing team.


Month-on-month, you will be billed in the first week and shall receive a credit period of 15 days from date of invoice to make the payment.


We accept all Master and Visa credit cards, NEFT, Fund Transfer, International Wire Transfer and PayPal


The service code of your brand will be paused and we will not be able to deliver any work to you until you sign a renewal agreement.


You have to fill this form to get things started – (don’t forget to mention startup package when you submit)

Our Recent Work With Startups

These are some of the recent startups that we have worked with and helped them leverage the power of Digital Marketing and Content Marketing on Social Media Platforms

Let Us Transform Your Digital Marketing

 Say Hello!

Through branding and ROI based PPC Campaigns on digital and social media platforms, let’s generate more leads from your website. Our Digital Marketing expertise is just a click away.

It will not take more than 10 seconds to fill this form.


Social Orange  Address: 417, 4th floor, 27th Main Rd, Sector 2, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102
Landmark: Above Louis Philipe Showroom. 

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Digital Marketing For Startups

Get your SEO rankings done right.

Here is an e-book from SocialOrange SEO experts to improve your Organic Ranking





Get your SEO rankings done right.

Here is an e-book from SocialOrange SEO experts to improve your Organic Ranking


SEO E-Book
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