Month: July 2016

Physical Stores can measure ROI by advertising via Pokemon’ GO!

Physical Stores can measure ROI by advertising via Pokemon’ GO! Pokemon go ROI

Pokemon’ Go soon will adapt advertising platform soon. Niantic CEO John Hanke, via an interview with FT said that they are looking at “sponsored locations” as an additional revenue stream along with their in-app purchases of power upgrades. Pokemon’ Go basically uses google maps and  augmented reality to put Pokemon in real life locations and the user gotta […]

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