Over years of research marketers have found that Facebook ad size and ad placements are very important to get better return on investment from Facebook ad campaigns.
You can understand Facebook ad placements, it is pretty simple and easy to understand for all.
But, why is this Facebook ad size matters the most?
Here are the 5 reasons – why Facebook ad size Is important?
- The message communicated with your target audience must be clear and not smudgy.
- Clear message leads to high click through rate.
- High click through rates give an indication to Facebook ads that your ads are relevant.
- Facebook sends more relevant traffic to your website, you get more leads and sales.
- When you get more sales, you increase your Facebook ads budget.
To understand this concept in depth, you must be aware of Facebook Ad objectives.
Different Facebook Ads Objectives
Based on the objective of your brand goal one should select the appropriate Facebook ad objectives. If, you want leads from your landing page. You’ve got to select “conversions” objective under conversion.
How I choose my objective?
Awareness: These are audiences who are not aware of my brand. I select this as my objective if I am talking with complete strangers.
Consideration: These type of Facebook Ads objective I will use on audience who are aware of my brand and considering to interact with my brand.
Conversion: These type of Facebook Ads objective will be used on audience who are ready to transact with my brand.
| Awareness | Consideration | Conversion |
| Brand Awareness | Traffic | Conversions |
| Reach | Engagement | Catalogue Sale |
| App Installs | Store Traffic | |
| Video Views | ||
| Lead Generation | ||
| Messages |
Facebook Image Ad Size In Pixels : Images
Design Specs:
Supported file types: jpg and png
Image ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 px
Recommended Facebook ad image size:
Minimum width: 600 px
Minimum height: 600 px
Maximum file size: 30 MB
Facebook and Instagram Stories size: 1,080 x 1,920 pixels
Additional information Facebook ad image size:
Ad headline: 40 characters
Primary text: 125 characters
Description: 30 characters
Facebook Video Ad Size : Video
Design specs:
Video Ratio: 16:9 to 9:16
Facebook Ad guidelines video specs[Source]
Video requirements:
Video File Size: 4GB Max
Length: Minimum of 1 second and a maximum of 241 minutes
Additional information:
Ad headline: 40 characters
Primary text: 125 characters
Description: 30 characters
Facebook Messenger Ad Size In Pixels : Images
Design Specs:
Supported file types: jpg and png
Image ratio: 1:1
Recommended resolution: 1080 x 1080 px
Additional information:
Ad headline: 40 characters
Primary text: 125 characters
Description: 30 characters
Facebook Carousel Ad Size In Pixels : Images
Design specs:
Supported image file types: jpg and png
Suggested video file types: MP4, MOV, GIF
Image requirements:
Max image file size: 30MB
Recommended image size: 1,080 x 1,080 pixels
Recommended image ratio: 1:1
Video requirements:
Max video file size: 4GB
Length: Maximum of 240 minutes
Aspect Ratio: 1:1
Additional information:
Ad headline: 40 characters
Primary text: 125 characters
Description: 20 characters
Facebook Collection Ad Size In Pixels : Images
Design specs – use templates based on your marketing objectives:
Get new customers
Sell products: grid layout
Sell products: lifestyle layout
Showcase your business
Facebook ad image size requirements:
Ratio: 1:1
Resolution: 1080 x 1080 px
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