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Facebook Ad Size Guide Latest Updated 2022

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Over years of research marketers have found that Facebook ad size and ad placements are very important to get better return on investment from Facebook ad campaigns.

You can understand Facebook ad placements, it is pretty simple and easy to understand for all.

Facebook ad size

source

But, why is this Facebook ad size matters the most?

Here are the 5 reasons – why Facebook ad size Is important?

  1. The message communicated with your target audience must be clear and not smudgy.
  2. Clear message leads to high click through rate.
  3. High click through rates give an indication to Facebook ads that your ads are relevant.
  4. Facebook sends more relevant traffic to your website, you get more leads and sales.
  5. When you get more sales, you increase your Facebook ads budget.

To understand this concept in depth, you must be aware of Facebook Ad objectives.

Different Facebook Ads Objectives

Based on the objective of your brand goal one should select the appropriate Facebook ad objectives. If, you want leads from your landing page. You’ve got to select “conversions” objective under conversion.

Facebook ad image size

How I choose my objective?

Awareness: These are audiences who are not aware of my brand. I select this as my objective if I am talking with complete strangers.

Consideration: These type of Facebook Ads objective I will use on audience who are aware of my brand and considering to interact with my brand.

Conversion: These type of Facebook Ads objective will be used on audience who are ready to transact with my brand.

AwarenessConsiderationConversion
Brand AwarenessTrafficConversions
ReachEngagementCatalogue Sale
 App InstallsStore Traffic
 Video Views 
 Lead Generation 
 Messages 

Facebook Image Ad Size In Pixels : Images

Facebook ad banner size

Design Specs:

Supported file types: jpg and png

Image ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 px

Recommended Facebook ad image size:

Minimum width: 600 px

Minimum height: 600 px

Maximum file size: 30 MB

Facebook and Instagram Stories size: 1,080 x 1,920 pixels

Additional information Facebook ad image size:

Ad headline: 40 characters

Primary text: 125 characters

Description: 30 characters

Facebook Video Ad Size : Video

Design specs:

Video Ratio: 16:9 to 9:16

Facebook Ad guidelines video specs[Source]

Facebook ad size in pixels

Source

Video requirements:

Video File Size: 4GB Max

Length: Minimum of 1 second and a maximum of 241 minutes

Additional information:

Ad headline: 40 characters

Primary text: 125 characters

Description: 30 characters

Facebook Messenger Ad Size In Pixels : Images

Facebook advertisement size

Design Specs:

Supported file types: jpg and png

Image ratio: 1:1

Recommended resolution: 1080 x 1080 px

Additional information:

Ad headline: 40 characters

Primary text: 125 characters

Description: 30 characters

Facebook Carousel Ad Size In Pixels : Images

Facebook ad banner size

Design specs:

Supported image file types: jpg and png

Suggested video file types: MP4, MOV, GIF

Image requirements:

Max image file size: 30MB

Recommended image size: 1,080 x 1,080 pixels

Recommended image ratio: 1:1

Video requirements:

Max video file size: 4GB

Length: Maximum of 240 minutes

Aspect Ratio: 1:1

Additional information:

Ad headline: 40 characters

Primary text: 125 characters

Description: 20 characters

Facebook Collection Ad Size In Pixels : Images

Design specs – use templates based on your marketing objectives:

Get new customers

Sell products: grid layout

Sell products: lifestyle layout

Showcase your business

Facebook ad image size requirements:

Ratio: 1:1

Resolution: 1080 x 1080 px

Get Started With Ads

Busy with a lot of things on your plate? We can help you with launching your Facebook Ads.

Hire the best digital marketing agency in Banglaore today!

Picture of Leo Prabhu

Leo Prabhu

Hi I am Leo Prabhu from Chennai. I moved to Bangalore in the year 2014 and eventually founded Social Orange.

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