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How to Post Ad on Facebook? A Complete Guide for Beginners.



Posting Ads on Facebook has become a reliable business strategy for over 7 million active advertisers on Facebook. Business have scaled up 10X to 200x by just using Facebook ads.

Even if you don’t have prior experience in running ads on Facebook no problem. This step by step guide will help you post your first ad on Facebook.

average CPC on Facebook ads

What is a Facebook Ad?

Any image/video copy combined with a powerful sales text copy can be a Facebook ad.

Yes, to post your Facebook ad you need an image / video of the product or service that you’re trying to sell is mandatory. Without this you won’t be able to post an ad on Facebook.

Why and when Facebook Ad can be used?

You can use Facebook ads if you want to specifically target any particular type of audience from the whole population available on Facebook. This is possible through the audience filters provided by Facebook Ads Manager.

For example, you can filter and target ads for people who own an iPhone and they have kids from 1-2-year-old.

That’s how specific you can target your audience using Facebook audience filters.

How to Spy on Your Competitor Facebook Ads?

Visit Facebook Ads library and search for your competitors Facebook page. You will be able to see all the ads that your competitor is running currently.

The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.

spy on your facebook competitor ads

How to Create a Facebook Ad Account?

You can create a Facebook Business Manager account before creating the Facebook Ad Account. By creating a Facebook Business Manager account, you will be able to organize all your Facebook business tools under one roof.

Using the Facebook Business Manager will help you assign and revoke access to your brands Facebook business tools to the digital marketing companies at ease.

You can use the below link to login and create the account.

Login with your Facebook profile details. Add your business page to the business manager

On the left pane under the Accounts Section -> Ad Account -> Add -> Create a new ad account

Now, on the right-hand side you will see Add button with a little down arrow. Click on the button and your will see 3 options. Select create an ad account from that.

Then you need to enter your ad account name, currency and the time zone.

Now, you have successfully created your ad account.

How to Add Money in Facebook Ad Manager?

Open your business manager through which you created the ad account. Go to the newly created ad account. You will be able to see the button “Open in Ads Manager” button and a small arrow near that on the top right-hand side.

Click on the arrow -> on the payments page click -> Add Payment Method -> Enter Debit or Credit Card information.

Different Facebook Ad Formats and its Uses.

Before you create an ad, first consider what your business goals are. It’s important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. Below are the three broader categories, or goals, that your objectives may fall under.

Awareness: Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. For example, Jasper’s Market is going to launch a small regional chain of supermarkets. Using the Brand Awareness objective, they can create a campaign that highlights their fresh, organic produce to people in the local area.

ObjectiveYour business goal is to:
Brand AwarenessIncrease people’s awareness of your business, brand or service.
ReachShow your ad to as many people as possible in your target audience.

Consideration: Objectives that get people to think about your business and seek more information. For example, Jasper’s Market has a website that tells their story and lists some of their shop’s unique offerings. Using the Traffic objective, they can create a campaign that encourages people to visit their site to learn more.

ObjectiveYour business goal is to:
TrafficSend people from Facebook to any destination you choose, such as your website’s landing page, a blog post, app, phone call etc.
EngagementReach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page.
App InstallsSend people to the shop where they can download your business’s app.
Video ViewsShare videos of your business with people on Facebook most likely to watch it.
Lead GenerationCollect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters, or have people give your business a call.
MessagesConnect with people on Messenger, Instagram Direct and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.

Conversions: Objectives that encourage people interested in your business to buy or use your product or service. For example, Jasper’s Market has opened a few new locations. Using the Store Traffic objective, they can create a campaign to encourage potential customers to stop by their nearest shop.

ObjectiveYour business goal is to:
ConversionsEncourage people to take a specific action on your business’s site, such as having them add items to a basket, download your app, register for your site, call your business or make a purchase.
Catalogue SalesShow products from your e-commerce store’s catalogue to generate sales.
Store TrafficPromote your brick-and-mortar business locations to people that are nearby.

How to Create Carousel Ad on Facebook?

The carousel format can support various business types and needs. Advertisers use it to showcase property, service offerings, events and more.

You can use carousel ads to:

  • Feature multiple products that link to different landing pages. Give customers more options and help raise your click-through rate.
  • Highlight multiple features of a single product. Show different product angles or details to better educate customers.
  • Tell a story. Use images and/or videos in succession to illustrate a compelling narrative.
  • Explain a process. Walk people through how your business works step by step.
  • Create a larger canvas. Present one large image using all your frames for an immersive ad experience.
  • Sell the benefits. If your business is in the service industry, use images and/or videos that show the benefits or results of becoming a customer.

How to Make a Facebook Ad?

You can use any graphic design tool to create engaging images or video of your product or service and create a Facebook Ad.

How to Create and Run your First Facebook Ad Campaign?

How to Create A Sponsored Ad on Facebook?

Step 1: Login to you Facebook Ads Manager

Step 2: Select your campaign objective

Step 3: Filter your audience using Facebook audience filters.

Step 4: Upload your Ad copy

Step 5: Submit your Ad for review, within few minutes your ad will go live.

Conclusion and Call to Action

We can help you create a perfect Ad campaign and help your get 10X return on your spend.

Leo Prabhu

Leo Prabhu

Hi I am Leo Prabhu from Chennai. I moved to Bangalore in the year 2014 and eventually founded Social Orange.

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