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Stand Out in the Stream: Branding Strategies for YouTube Channels

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Strategies for YouTube Channels

YouTube is the largest video-sharing platform and the second-largest social media platform, with more than 2.4 billion active users in a month, so you need good strategies for YouTube channels for better views. Several online studies and data show that people are turning to YouTube now more than ever for education, products or services, and entertainment. 

Not only that, businesses are also moving towards YouTube with marketing campaigns. So, if you are one of those aspiring businesses looking to reap the full benefits of the platform, this blog is for you. 

We will tell you what YouTube branding is, why it is important, and how you can incorporate your brand into your YouTube channel and drive excellent results. 

Introduction 

In simple terms, YouTube branding is promoting your business, product or service, or yourself on YouTube. You can do so by creating original and unique videos, gathering views and subscribers, running ads, partnering with influencers, and generating revenue. 

All you need to do is create a YouTube logo and start uploading videos. However, different channels upload more than 500 hours of content on YouTube every minute, so how can you make your brand stand out? Through correct branding! And here is in detail why you should do it!

Why is branding important for YouTube channels? 

Strategies for YouTube Channels

YouTube marketing and branding have several benefits for businesses. Here are some of the top examples:

Helps Reach a Large Audience: YouTube has a large user base and if you market right, your videos can be the ones they click on.

Improves Search Ranking: SEO on YouTube will not only get you ranked on YouTube but also on Google. So, properly research keywords and upload quality content to get more views on YouTube.

Increases Brand Recognition: More than 90% of people use YouTube every day. So, even if half of them notice you, you will get a lot of engagement, awareness, and recognition.

Improves Credibility: You can upload comments from your customers, and tell stories about your brand on YouTube is a fun, informative, and engaging way to get people to trust you. 

Generates Leads and Sales: YouTube’s audience is solid and you can get plenty of returning customers from there, generate quality leads, and drive traffic like never before. 

Now that you know why is it important, let’s move on to the branding elements. 

Elements for better Strategies for YouTube Channels

Strategies for YouTube Channels

There are many places where you can prioritize your branding to improve your channel’s worth and drive more engagements and views. First of all, you should make a separate Google account for YouTube, and manage every channel from a single account. Next, follow our below tips:

  1. Channel Name

Your channel name is the first thing that the audience sees when they come to your channel. It is also present underneath your videos. So, make it relevant to your brand, the names of your social media pages, and your brand website. It will help the audience easily recognize and trust you, which will eventually encourage them to like, follow, or subscribe to your channel. 

  1. Channel Logo

A channel icon is also an important part of branding. An ideal image size for the YouTube icon is 800×800. You must add your logo in the icon, or if you want to add a customized logo, you can create a YouTube logo online easily. It will help maintain consistency around your social presence. 

  1. Banner Image

Branner image or channel art appears at the top of your channel page. It offers an excellent opportunity for you to engage your audience or make a statement about yourself. You can also include a tagline, color the background with your brand colors, or provide information and details about your brand. The ideal image size for a YouTube banner is 2560×1440. So, you have plenty of room to showcase a stunning image at the top of your page. 

  1. Channel URL

Your channel URL is how the audience lands on your YouTube channel. You should make sure it is easy to remember so that people can easily search for you rather than stumble upon your videos. However, whatever you set in your YouTube Handle will appear in your Custom URL according to the latest guidelines from YouTube for Custom URLs.

  1. Channel Description

The channel description is the About Us page of your channel. You can add your brand story, vision, core services, or products, or tell the audience why they should subscribe to you. However, you must include the most relevant and essential information at the start followed by the rest of the things. Make sure to keep it simple and informative, so that when a person reaches your about section, they get value and trust.

  1. Channel Trailer

You can also create a channel trailer for your brand’s YouTube channel which is like a short introductory video. It should be concise and to the point. The ideal length is one minute. Also, create the channel trailer with a new audience in mind. You must give them information, the type of videos they can expect, and why should they keep coming back to your channel. 

  1. Video End Cards

When a video ends, YouTube gives the option to showcase end cards which takes the viewer to another video from the same channel. You can embed links to those videos and hope for the best. You can also add a subscribe button for people to subscribe to you, promote your channel, or link your website (if you have partnered up with YouTube). The video end cards increase the chances of more engagements and content promotion. So, if your videos are great, most probably, people will click on the links to consume more of your content.

  1. Video Thumbnails

Thumbnails are the second most vital part of uploading a video on YouTube, the first being the video itself. It offers a chance to preview the video. You can add any catchy image or segment of your video to showcase what the video is about for better engagement. If it is click-worthy people, it will encourage people to watch. However, make sure to deliver everything you show or mention in the thumbnail or title of the video. Otherwise, your reputation will take a hit. Finally, you can include different colors or text, so channel your inner creativity and design a wonderful thumbnail that turns heads. 

The truth is there are pros and cons of every social platform. However, with the right strategies, you can make the most of the pros, and overcome the cons along the way. You must work hard, practice more regularly by editing and posting videos, and finally, gather analytics and optimize your content. YouTube has a wonderful analytics and data management tool that lets you easily learn about the performance of your channel and improve things that matter. 

Conclusion

Whether you already have a YouTube channel or are looking to start anew, this blog must have helped you understand YouTube branding and how you can do it. The main thing is to create a YouTube logo, include your brand elements, and provide value in your content. 

Finally, promote it on the rest of the platforms and generate more leads, followed by great revenue. 

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