Increasing sales and customer retention are important goals for all types of businesses. The sales a business makes and the customers it is able to retain define how well it is performing.
There are different factors that play a part in the potential of a small business to increase sales and retain customers. The way they market their wares and the way they deal with customers are some examples of such factors.
In marketing and online customer interaction, written content plays an important role. For instance, content that is written flawlessly is more effective for marketing. On the other hand, for customer interaction, content has to be written with clarity and readability.
In this post, we’re going to be looking at how you can utilize AI writing for your small business to achieve this type of content and increase sales and customer retention.
What Exactly is AI Writing?
AI writing is basically the type of writing that is either done completely with the help of AI or is significantly aided by it. If a few steps in the writing process are done with the help of AI, it can be called AI writing.
What exactly are the steps of the writing process? We should clear those up before we move on to make the upcoming discussion easier to understand.
- Idea generation and content planning: This is an important part of the writing process that involves planning the content you want to write and the idea/concept you’re going to follow.
- The actual writing part: This is the part where the content is actually penned down.
- The checking and editing part: This is the part where the content is checked for errors and irregularities, which are subsequently removed.
How You Can Utilize AI in Writing for Your Small Business
We will break up this whole process into three different parts, taking the steps that we’ve listed above.
In other words, we’ll define how you can perform each of the steps/parts that we described above using AI tools and software.
- You can generate ideas and plan your content using online AI assistants
Idea generation and content planning is the first part of the writing process. You have to make sure that the idea you pick is unique, different, and also helpful to the readers. Apart from that, you also have to plan out how you want to write it.
To get some help with this, you can use online AI assistants. ChatGPT is a good example of an AI assistant. You can ask it to give you good ideas for the content that you want to write. You can also ask it to plan it out for you by providing you with an outline or a map containing headings and subheadings.
Take an example.
Suppose that you’re writing a blog for marketing purposes. You want to market a certain product that your business has just released. To address that product, you can ask ChatGPT to create a topic or title for you that you can write on. Here is what this sort of request can look like:
Instead of wasting time brainstorming an idea yourself, you can just make things a lot quicker and easier.
But, of course, generating an idea alone is not enough, which is why you can also ask these tools to map out the content for you. You could ask them to create an outline and give you guidelines on what to include in each part.
This is just one example of how the process of idea generation and content planning can be made easy with AI assistants. This is not just for blogs. Rather, it is for all types of content.
How does this help in increasing sales and customer retention?
Now that we’re done looking at all of that, let’s understand how generating ideas and outlines with AI can help you increase sales and customer retention.
For one, with AI, you can get ideas quickly. You don’t have to spend as much time thinking about them. You can quickly get ideas, create content, and publish it. This can lead you to be more consistent with your publishing patterns, which can, in turn, give more marketing material to your audience.
When there is more marketing material being made available to the audience, there is a greater chance of the brand and its offering getting the exposure they need. When that happens, you can make more sales, get new customers, and retain the old ones.
Plus, AI not only gives you ideas quickly, but it also gives you good ideas. The topics generated by AI are often catchy and engaging, which makes them ideal to use for purposes such as marketing.
- You can write high-quality content with the help of AI
It has to be remembered that while taking help from AI is fine and everything, there should still be a human touch in the content that you create for your small business. It should have a human element to it so that it can appeal to the readers and engage them.
Considering the above, we are not exactly advocates of the practice of generating the entire content using online tools. Rather, we believe that while the peripheral processes can be delegated to AI, the actual writing should be done by a human being.
Of course, it’s fine to use AI tools to improve the quality of the content once you are done writing it. That is essentially the idea that we’re enforcing here in this heading.
Once you get the idea and outline from your AI tool, you can start writing the content yourself. There are many different practices to consider for writing marketing (and other types of) content, but we won’t delve into them here. You can check out this helpful post on writing best practices if you like.
However, once you are done, you can take the help of online paraphrasing tools to improve the quality of your content. If there are certain parts that you feel aren’t flowing properly or are not worded correctly, you can rephrase them with AI paraphrasers to tweak their quality.
Here is an example to give you an idea.
The tool that we’ve used above is called Paraphrase Online. You can try it out yourself for your AI writing.
When you create quality content following this tip, it will help your business increase sales and increase customer retention. The customers will appreciate the valuable content provided to them by the business. This will create brand loyalty in them, which will eventually lead them to buy more products/services and spread the word about them.
- You can effectively proofread and optimize your content with the help of AI
Another thing that you can do with the help of AI during the writing process is effective proofreading and optimization. You can get help from AI tools to take care of the various steps easily so that they don’t take up as much time.
There are different things that are included in the proofreading, editing, and optimizing phases. For example, you have to:
- Look for grammar and spelling issues in the text
- Look for formatting and organization issues
- Look for plagiarism
And so on.
A lot of these steps can be done easily with the help of AI.
- For finding and removing grammar and spelling errors, you can use an online AI-based grammar checker like Grammarly or Click Here to use an online free punctuation check tool. It can quickly scan the provided text and point out all the errors in it. It also gives the correct suggestions for the errors so that they can be easily applied.
- To look for plagiarism, you can use online plagiarism-checking tools. When equipped with AI, these tools can also look for slightly paraphrased content. Quetext is a good example of an AI-based plagiarism checker that you can use.
Final Thoughts
When it comes to using AI in content writing, there are a lot of different purposes for which it can be utilized. In the post above, we’ve talked about the three main phases of writing and how AI can make them quicker and easier.
The important thing to keep in mind about AI writing is that you have to use the right tools for the job—whichever one it may be. We’ve suggested some in each section, and you can get started with those if you don’t want to look for different ones yourself.
Utilizing AI to write content for your small business can help you improve customer engagement and retention.
