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How did VOGO leverage calendar events to send out a subtle message?

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social media case study

This social media case study explores how we leveraged calendar events to engage with customers and acquire new customers for the VOGO.

During the time of Ganesh Chaturthi, the brand needed a compelling creative campaign to bring out the importance of wearing a helmet. At the same time, VOGO wanted to convey the idea of rent scooters for work or chill.

Social Media Campaign – Objective

The core team of VOGO want to leverage the calendar events that were about to come, such as Ganesh Chaturti and Dussehra.

Team VOGO want us to come with unique and exciting campaign ideas to ensure that their business idea is communicated very subtly and, at the same time, they get a better brand positioning from their target audience.

In short, team VOGO want a social media ROI interms of reach and engagement on their social media handles.

Solution

SocialOrange was given the requirement brief, and all we had was 24hrs to present the campaign idea. We had all 3 of our social media strategists working and brainstorm ideas for this social media campaign to give to team VOGO.

The next day we presented the campaign #switchtoVOGO.

This campaign will promote a series of posts throughout the festive season.

These social media campaign posts will also carry a subtle message that conveys the business idea to VOGOs target audience funnily and creatively.

You can check VOGO’s Social Media Page here –

https://www.facebook.com/vogorentals

https://www.instagram.com/vogo_scooters/

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Results

We had a 244% increase in reach and a 90% increase in organic engagements for this campaign.

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Leo Prabhu

Leo Prabhu

Hi I am Leo Prabhu from Chennai. I moved to Bangalore in the year 2014 and eventually founded Social Orange.
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