“Hiring the best is your most important job” ~ Steve Jobs
What’s new in town, yep we have a great content marketing agency that kept every job applicant on their toes.
The Four Elements that are needed to design a successful Viral Video Marketing Campaign:
- Build Curiosity in first 10 seconds
- Communicate to the point
- Relate to their daily life
- Add a Call to Action
Don’t forget to read how Ixigo get 3 Million views in just 7 days
Build Curiosity in First 10 Seconds
The curiosity can be built using a unique way of communicating the message, in this case of our own way of communicating an opening for our Graphic Designer, Social Media Executives, and Content Writers we have gone through the roof to produce a doodled video to communicate the message that is not a very usual thing to do. Since we had the liberty of our in-house designer who is capable enough in creating the doodled sketches and the same was processed through our motion graphics designer using simple tools like FCP, iPhone time-lapse mode, A4 papers and doodling pencils.
Communicate to the Point
Do not beat around the bush, jump into the point in the most creative way and communicate your message. Don’t forget that you’re communicating with the human who has an attention span of 8 seconds which is even less than an attention span of a Gold Fish.
Relate it to their daily Life
The elements used in the video must be from their daily life so that they can easily relate it to. In this video, we have used random sketches of mascots that are eye grabbing and engaging and made them see until the end of the video.
Add a call to action
However, by doing the above steps, you can’t expect people to take an action. You need to add a proper call to action based on your need and requirement. In this video, the objective is to get resumes delivered to our mail box so we had a proper call to action by providing the email ID at the right time of the video.
Total Time taken to create this video is approximately 60 minutes
We have super fast doodlers who can churn doodle within a fraction of seconds, who did the entire doodling part in just 20 minutes and then the source files are shared with the motion graphics designer who took another 30 minutes to give the first cut and sent to the quality check team after few tweaks the video was ready in 60 minutes.
Below are the campaign stats please do check it out that could give you faith in organic content marketing campaigns
SocialOrange, with its new Viral Video Campaign, has managed to demonstrate a new route for hiring.
Any campaign that is ideated and executed by SocialOrange will always manage to win the customer’s hearts and the brand’s respective TG. Do you remember the #travelmemories campaign for a taxi brand?
Here is a problem addressed by SocialOrange: Hiring
The Difference in Idea:
Usually, brands used to take up either a paid Job posting platform or they will try to hire an HR recruitment agency to get things done. But, the brand managers at SocialOrange took this challenge and came up with a Viral Video Campaign for hiring and as usual the metrics were set before going live with the campaign.
Target Set: 100 resumes in 24 hours
Here are the mindblowing stats of the Viral Video Campaign
The Campaign was a huge Success
The Marketing spend for the campaign is Zero and we were able to achieve 140 resumes