Ever since the evolution of video advertising, many online brand marketers have catapulted on the success game of viral videos that have the ability to reach faster than a news that spread through the mouth and there is big involvement of creative digital marketing company in designing to the execution of these kinda viral campaigns. It has on its own created a worldwide dependency to make audience note down each, precise details of the advertisement and eventually how they share that as a story in their colleagues at coffee breaks during work or in fact simply share it on their timelines for others to see.
Power of Social Media Marketing
Will 2017 be the next big thing for video advertising? Oh yes, no doubt about that as the impact of social media videos is too high these days. And they surely know videos live for moments that can’t be put in words. For quite some time now, Facebook page named ixigo, a travel search engine website has been creating rampant waves across social media through their unique method of storytelling, mostly about travel and leisure. So, we have taken it as a point to break down how they have managed to receive 3 million views in just 7 days! Keep your eyelids open throughout the read as we have a small yet interesting takeaway at the end of the blog to share with you all. Bonus – If you read the blog fully.
We skimmed through some of the posts on the page and happened to notice an interesting video that was everything and can give a smirky smile on your face throughout (in a good taste). What set the difference from the other videos? Well, it is the relatability of ethnic language that was discussed here.
Rub your eyes with palm to see the magic – Yes, a record 2.8 million views in just 7 days!
If you take a closer look at it, there wasn’t any unique formula used but what we see on a daily basis when we interact with our fellow workers who hail from different states/parts of India. Without a pinch of negligence, this is how purely a brand can manage to keep the momentum going through video marketing, something that is beautiful to watch also relatable. If you are an aspiring social media strategist or been on the field for long, you can probably use this technique as a key element to strike a chord with your social media audience.
More on its way to amaze is the funny responses received through the comments section. Some of the viewers have tried to replicate the content in the video in their own unique style. Take a look!
Forgotten the language that you learnt in school days? Probably you can bring it back to the “Rewind memory: Relearn” list on seeing the video. Well, it happened to create a nostalgic memory down lane for a viewer and this is what she wrote;
Just when we were talking about social media techniques, someone took a nice, amplified take on the entire execution of this video. And he went on to add how ixigo creates similar videos in other languages. See below;
And someone was quick to notice, perhaps, a little more detailed analysis – About the girl who featured in the video. Bengali or not, we thought the girl pulled out a fine performance with apt expressions in sync.
Alright, was it an interesting read? What do you think? Share your opinion with us in the comments below. Also, if you have seen any viral video recently and know that has created quite a stir, share the video here with the URL of it, in the comment box.
You can have a look at the video here.
Yes, coming to the “takeaway” that was mentioned earlier. Open your laptop or mobile phone, type your name, phone number and email id, drop an email to firstname.lastname@example.org. There you go, a kickass marketing video campaign to be done for you by Social Orange.