For any business, Marketing is one of the most important aspects to generate more business resulting in higher revenue. It is also said that heart of your business success lies in its marketing. For instance, you have a great product but the marketing efforts were low, this will lead to failure of the company as your potential customer don’t even know that you provide a great product/service which they are looking for.
Type of Marketing:
Marketing is broadly classified into:
- Online Marketing
- Offline Marketing
While there is no denying that business needs offline marketing, the current situation demands your brand to be present and available online when the user searches for it.
With increasing demand and usage of internet, people tend to look out for their requirements online the moment they recognize that there is a need. If your Business/ Brand is not available online for your customer’s query, you lose out to your competitors as they will be available online to satisfy their query and serve them.
How you can market your brand online
1) Push Marketing: Inform people of product/service you offer and why there is need for your service
2) Pull Marketing: Satisfy user query who are already looking out for Product/Service that you offer by being visible when they look out for and informing them about your unique selling points
3) Remarketing: Remind people about your brand and product they saw when they landed upon your site by remarketing through other sites.
While there are a plenty of growth hacking techniques available to a marketing officer, it might make sense to hire a digital marketing agency to meet your required online marketing efforts within certain deadlines.
If your brand is also looking out for digital marketing agencies with a personal touch to your brand, reach out to social orange.in and we will be happy to help you reach your marketing goals.